tec5USA’s Dual Strategy: Personal Video Marketing and Strategic Partnerships

To stand out in tough times, tec5USA uses personalized video messages in emails to build stronger connections with clients. This unique approach helps them increase market share, even in a downturn, by enhancing personal touch and rapport with potential customers. It’s a creative way for mid-sized companies to stand out and compete with larger firms.

tec5USA partners with Kaizen, a Houston-based distributor in oil refining. This collaboration taps into Kaizen’s local network, extending tec5USA’s reach. CEOs can consider such partnerships to efficiently expand distribution in key industries, allowing mid-sized companies to compete more effectively against larger competitors by leveraging local expertise.

By Sebastian Huelck | SEP 16, 2024
Read the original article at ENTREPRENEUR

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AI Will Increase Phishing Scams: Strategies for Mitigation

HBR – AI technology is significantly increasing the quantity and sophistication of phishing scams, posing heightened cybersecurity risks. These AI-driven attacks are more personalized and convincing, making them harder to detect. Organizations must implement advanced security measures, including AI-based detection systems, continuous employee training, and stringent email authentication protocols. Managers should focus on fostering a proactive cybersecurity culture, prioritizing regular updates of security practices, and ensuring robust incident response plans to mitigate the impact of these advanced threats.

By Fredrik Heiding, Bruce Schneier, and Arun Vishwanath

See full article at Harvard Business Review

Innovating in Business While Staying True to Core Values

HBR – Frank Cornelissen discusses how he balanced innovation with maintaining his brand’s core values. He highlights the importance of understanding and staying true to the original mission while adapting to market demands. Managers should focus on authenticity and transparency to build trust with customers. He advises against compromising on quality, even when scaling operations. Continuous learning and adapting to new techniques can help improve the product without losing the brand’s essence. Effective communication within the team and with customers is crucial for aligning innovation with brand identity.

By Brian Kenny | JUN 18, 2024

Read the original article at HBR

Mastering Leadership: Key Strategies for Balancing Team and Personal Work

1. Communicate Consistently: For example, regular one-on-one and team meetings help understand team needs and share your vision. For instance, a mid-size company manager can hold weekly meetings to keep everyone aligned and informed, improving project management and reducing misunderstandings.

2. Delegate to Develop Your Team: For example, assign tasks to team members to focus on strategic goals. A manager could delegate routine tasks to capable team members, allowing the manager to work on long-term planning while providing growth opportunities for the team, enhancing overall productivity.

By HANNA A. HOCKING | JUL 25, 2024
Read the original article at FAST COMPANY

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