HBR – Frank Cornelissen discusses how he balanced innovation with maintaining his brand’s core values. He highlights the importance of understanding and staying true to the original mission while adapting to market demands. Managers should focus on authenticity and transparency to build trust with customers. He advises against compromising on quality, even when scaling operations. Continuous learning and adapting to new techniques can help improve the product without losing the brand’s essence. Effective communication within the team and with customers is crucial for aligning innovation with brand identity.
By Brian Kenny | JUN 18, 2024