
ENTREPRENEUR – Martins Lasmanis, the founder of Supliful (an on-demand platform for launching and operating skin care, supplement or packaged food brands), chose to share his startup’s journey on LinkedIn with brutal transparency. By posting real business data including detailed monthly updates, including key metrics, highlights, and future plans, without sugarcoating. He stands out and builds confidence in his company’s fundamentals. This approach has helped Martins’s startup, Supliful, capture investor attention, build stronger customer relationships, and attract organic supporters. Unexpectedly, it has also facilitated talent acquisition, drawing experienced professionals eager to be part of the company’s transparent journey.
By Martins Lasmanis | JUL 8, 2024
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