HBR – Promise-based management is crucial for translating strategy into action by fostering a network of commitments within organizations. This approach addresses common execution failures, such as disengaged employees, siloed functions, and complex matrix structures. By emphasizing clear, well-crafted promises, managers can enhance coordination, agility, and employee engagement. Public, explicit, and voluntary commitments are key to this method. For example, Royal Bank of Scotland and AmBev have successfully utilized public promises to drive performance. Effective promise management also requires continuous dialogue to adapt to changing circumstances and ensure alignment with organizational goals.
By Donald Sull and Charles Spinosa
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