Hasbro CEO Chris Cocks Shares Insights on Consumer Understanding and Innovation

ENTREPRENEUR – Chris Cocks, CEO of Hasbro, emphasizes the importance of understanding consumers and empowering creative individuals to drive innovation within the company. He highlights the significance of embracing change rather than resisting it to succeed in a rapidly evolving industry. Cocks mentions exciting projects like Beyblade X and the Dungeons & Dragons fifth edition refresh as examples of Hasbro’s commitment to innovation. His favorite toy from Hasbro is the USS Flagg, a G.I. Joe aircraft carrier from his childhood. Cocks finds the most rewarding aspect of being CEO in the joy that Hasbro products bring to children, noting the satisfaction of seeing kids’ faces light up with wonder.

By BRITTANY ROBINS | JUL 12, 2024
Read the original article at ENTREPRENEUR

News

Gen Z Lingo, Boomer Delivery: Currys and Royal Armouries’ TikTok Marketing Magic

Currys, a British electrical retailer, pioneered a viral marketing trend where older employees deliver Gen Z-style scripts on TikTok. In one video viewed 2.3 million times, an employee says, “It’s a brat summer at Currys, my guys.” This unconventional approach blends generational humor, increasing brand visibility and engagement among younger audiences.

The Royal Armouries museum in Leeds adapted the trend, having an older employee use Gen Z slang to describe historical exhibits. In a viral clip, he says, “Henry the Eighth is the original Rizzler. His codpiece hits different.” This creative strategy modernizes historical content, making it more appealing to younger audiences while maintaining the museum’s educational mission.

By Eve Upton-Clark | SEP 20, 2024
Read the original article at FAST COMPANY

Leveraging AI for Product Innovation and Efficient Data Management

1. Use AI to Enhance Existing Products: For example, implement AI to analyze and improve existing products. A tech company could use AI to optimize software features based on user data, creating updates that enhance user experience and maintain competitiveness without starting from scratch.

2. Leverage AI for Complex Problem Solving: For example, utilize AI for handling complex combinations and data. A tire manufacturer might employ AI to test and predict the best material combinations for new tires, saving time and resources while innovating efficiently.

By Lynn Wu | JUL 25, 2024
Read the original article at HBR

Clearing the Path to Innovation: Roblox’s Bureaucracy Busters and Workato’s Creative Priority

Roblox, an online gaming platform, created an internal tool called “Bureaucracy Busters” where employees can post about time-wasting processes. Coworkers upvote posts, and leaders review highly-voted issues to eliminate unnecessary procedures. This unique approach helps Roblox clear “process debt,” freeing up time for innovation and giving them an edge over larger, more bureaucratic competitors.

At Workato, an automation company, CIO Carter Busse made “innovate and lead” his team’s top goal. This shift in focus encouraged employees to apply creative thinking to their daily work. Quarterly innovation sprints and hackathons provide dedicated time for inventive projects. This strategy helped Workato compete by fostering a culture of innovation, even in traditionally operational roles.

By Eric Athas | OCT 08, 2024
Read the original article at HBR

Related Posts