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Mr Black faced a major setback during the pandemic, as bars, their biggest customers, closed. They pivoted by using social media to reach coffee and cocktail lovers at home, promoting the idea of enjoying drinks in personal spaces. This strategic shift during a crisis helped the company grow and double its business in the U.S.
Mr Black differentiated itself by focusing on high-quality, single-origin coffee to create a liqueur that tastes like real coffee, not overly sweet alternatives. By offering something distinct in a crowded market, the brand attracted coffee lovers and built a premium reputation, helping them compete with bigger names like Kahlua.
By Amanda Breen | SEP 26, 2024
Read the original article at ENTREPRENEUR
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