BUSINESS INSIDER – Lexis Czumak-Abreu, once aspiring to be a surgeon, found fulfillment in becoming a full-time electrician. With a family background in electrical work, she embraced the challenges and rewards of the trade, appreciating the tangible outcomes and variety of daily tasks. Lexis also faced and overcame the physical demands and occasional workplace biases of the industry, ultimately finding satisfaction in her chosen career path.
By Ella Hopkins
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HBR – Sales success hinges on compelling storytelling that connects emotionally with customers and addresses their needs. Instead of focusing on product features, sales professionals should listen to clients, identify their obstacles, and craft narratives that highlight how their products solve these issues. Effective storytelling in sales creates emotional connections and demonstrates value from the customer’s perspective, as illustrated by a beverage company’s shift from technical details to consumer health benefits, leading to increased sales and retailer commitment.
By Gina Fong and Esther Choy
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FORBES – Managers in the beauty industry should focus on inclusivity by developing products for diverse skin tones and types, addressing an often overlooked market. Emphasizing sustainability and ethical practices can attract eco-conscious consumers and build brand loyalty. Leveraging technology for personalized experiences and enhancing online presence is crucial for growth. Collaborating with influencers and creating engaging content can boost visibility and customer engagement. Staying attuned to evolving consumer preferences and maintaining flexibility in strategy implementation are essential for long-term success.
By Richard Kestenbaum | JUN 27, 2024
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FAST COMPANY – To mitigate AI’s racial bias in HR, managers should ensure AI tools are trained on diverse datasets and conduct regular audits. Transparent algorithms and incorporating human judgment at key decision points can help identify and correct biases. Providing bias training for employees interacting with AI systems is crucial. Establishing clear accountability for AI-driven decisions and fostering an inclusive workplace culture are essential steps to reduce the risks of racial bias in AI applications.
By POORNIMA FARRAR | JUN 27, 2024
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