BUSINESS INSIDER – Lexis Czumak-Abreu, once aspiring to be a surgeon, found fulfillment in becoming a full-time electrician. With a family background in electrical work, she embraced the challenges and rewards of the trade, appreciating the tangible outcomes and variety of daily tasks. Lexis also faced and overcame the physical demands and occasional workplace biases of the industry, ultimately finding satisfaction in her chosen career path.
By Ella Hopkins
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1. Before taking over, Red Lobster’s new CEO, Damola Adamolekun, secretly visited locations, assessing food quality and speaking with employees. His approach helped him understand the brand’s strengths and weaknesses, offering him key insights to guide the company through bankruptcy.
2. Alexandre Ricard, CEO of Pernod Ricard, visited 40-50 bars to study post-pandemic drinking habits. By observing trends directly, he made informed decisions, such as acquiring Monkey 47 gin based on bartenders’ recommendations, showcasing a hands-on market research strategy.
By Sasha Rogelberg | SEP 7, 2024
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BBC – Meat industry workers who transitioned to veganism highlight the importance of embracing change and leveraging industry knowledge for sustainable innovation. They emphasize understanding market trends and consumer preferences, focusing on health and environmental benefits. Their experience shows that building partnerships, investing in R&D, and maintaining product quality are crucial for success. Effective communication of the benefits and addressing consumer concerns can drive market acceptance and growth in the vegan sector.
By Christine Ro | JUN 12, 2024
Smallbiztrends – JUN 5 – Zoho has launched a new version of its customer relationship management (CRM) software, targeting small businesses and entrepreneurs. The update comes with an easy-to-use interface and affordable pricing, making CRM accessible to a wider audience. It offers features such as sales force automation, marketing automation, and customer support to help businesses streamline their operations and improve customer interactions. With this development, Zoho aims to democratize CRM, enabling small businesses to leverage the benefits of CRM tools for better management and growth.
By Joshua Sophy | JUN 5, 2024