1. David Cain suggests seeing your goals as quests, not just tasks. Unlike typical goals, quests bring excitement, challenges, and personal growth. Thinking of business goals as fun adventures helps CEOs stay motivated and see opportunities instead of obstacles.
2. Tim Ferriss learned from a boxing coach to call his ambitions “goals,” not “dreams.” Dreams are fantasies, but goals have plans and steps. Using strong, action-oriented words like “goal” can shift a CEO’s mindset toward achievable outcomes.
By Jessica Stillman | SEP 9, 2024
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