
HBR – AI technology is significantly increasing the quantity and sophistication of phishing scams, posing heightened cybersecurity risks. These AI-driven attacks are more personalized and convincing, making them harder to detect. Organizations must implement advanced security measures, including AI-based detection systems, continuous employee training, and stringent email authentication protocols. Managers should focus on fostering a proactive cybersecurity culture, prioritizing regular updates of security practices, and ensuring robust incident response plans to mitigate the impact of these advanced threats.
By Fredrik Heiding, Bruce Schneier, and Arun Vishwanath