
FORBES – Managers in the beauty industry should focus on inclusivity by developing products for diverse skin tones and types, addressing an often overlooked market. Emphasizing sustainability and ethical practices can attract eco-conscious consumers and build brand loyalty. Leveraging technology for personalized experiences and enhancing online presence is crucial for growth. Collaborating with influencers and creating engaging content can boost visibility and customer engagement. Staying attuned to evolving consumer preferences and maintaining flexibility in strategy implementation are essential for long-term success.
By Richard Kestenbaum | JUN 27, 2024