HBR – Managers in service businesses face unique strategic challenges compared to product-oriented businesses. This article outlines key questions managers should consider, such as understanding their specific service type, defending against competitors, optimizing operations, pricing strategies, developing new services, and making strategic acquisitions. Service businesses require tailored approaches to address these strategic areas effectively.
Implementing a 30-day Review Period for New Hires to Ensure Fit
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FORBES – Waze co-founder Uri Levine emphasizes the importance of a 30-day review period for new hires to assess their fit within the company. He believes in providing honest feedback and determining alignment with company culture and expectations early on. This approach helps identify potential issues quickly, ensuring that only those who are a good fit continue with the organization. Levine also advocates for clear communication and setting transparent expectations to foster a productive work environment.
By ORIANNA ROSA ROYLE | JUN 11, 2024
Creating a Year-Round Culture of Generosity: Making Every Day Giving Tuesday at Work
NEXT LEVEL BENEFITS – Next Level Benefits encourages employers to foster a culture of generosity beyond Giving Tuesday by implementing initiatives such as matching charitable gifts, providing paid volunteer time, and establishing employee relief funds. By supporting employee-driven causes and community grants, companies can make a meaningful impact throughout the year. Cultivating a corporate social responsibility ethos helps businesses continuously contribute to social good, benefiting both employees and communities.
Gen Z Lingo, Boomer Delivery: Currys and Royal Armouries’ TikTok Marketing Magic
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Currys, a British electrical retailer, pioneered a viral marketing trend where older employees deliver Gen Z-style scripts on TikTok. In one video viewed 2.3 million times, an employee says, “It’s a brat summer at Currys, my guys.” This unconventional approach blends generational humor, increasing brand visibility and engagement among younger audiences.
The Royal Armouries museum in Leeds adapted the trend, having an older employee use Gen Z slang to describe historical exhibits. In a viral clip, he says, “Henry the Eighth is the original Rizzler. His codpiece hits different.” This creative strategy modernizes historical content, making it more appealing to younger audiences while maintaining the museum’s educational mission.
By Eve Upton-Clark | SEP 20, 2024
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