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At a mid-sized tech firm, marketing manager Rudi developed a detailed project plan for creating short-form videos to increase inbound leads. However, his boss suddenly changed direction after seeing a competitor’s influencer marketing campaign. This case highlights the need for mid-sized companies to balance agility with consistent strategy execution, especially when competing against larger firms with more resources.
A customer success team in an unnamed company identified a problem with scattered customer feedback across departments. They developed a cross-departmental project to collect and theme feedback more effectively. This case demonstrates how mid-sized companies can leverage internal data and cross-functional collaboration to compete with larger rivals, emphasizing the importance of clear communication and project scoping with leadership.
By Elizabeth Lotardo | SEP 27, 2024
Read the original article at HBR
