
Patagonia, an outdoor clothing brand, gives its employees significant decision-making power. In one case, a team member decided to stop producing a popular product because it wasn’t environmentally friendly. This trust and authority allowed quick, bold decisions without waiting for upper management approval. The result was increased brand loyalty and alignment with company values.
W.L. Gore, maker of GORE-TEX, implemented a “First Response” protocol where employees act on problems immediately. This removed bottlenecks, sped up response times, and reduced managerial involvement. Teams solved issues quickly and independently, leading to better collaboration and fewer delays, especially when competing against bigger brands.
By Chris Kille | OCT 2, 2024
Read the original article at ENTREPRENEUR