1. Jeff Meisel emphasized the importance of mapping the customer journey across both digital and physical channels. By focusing on every touchpoint, Constellation Brands built a strong DTC strategy that increased customer loyalty and engagement, boosting long-term retention and brand love.
2. When faced with platform limitations, Constellation Brands built a custom loyalty program instead of relying on third-party solutions. This decision, driven by business needs, helped them cater to multiple brands and create personalized experiences, improving customer satisfaction.
By Billee Howard | SEP 8, 2024
Read the original article at FORBES
