1. Before taking over, Red Lobster’s new CEO, Damola Adamolekun, secretly visited locations, assessing food quality and speaking with employees. His approach helped him understand the brand’s strengths and weaknesses, offering him key insights to guide the company through bankruptcy.
2. Alexandre Ricard, CEO of Pernod Ricard, visited 40-50 bars to study post-pandemic drinking habits. By observing trends directly, he made informed decisions, such as acquiring Monkey 47 gin based on bartenders’ recommendations, showcasing a hands-on market research strategy.
By Sasha Rogelberg | SEP 7, 2024
Read the original article at FORTUNE