BBC – Meat industry workers who transitioned to veganism highlight the importance of embracing change and leveraging industry knowledge for sustainable innovation. They emphasize understanding market trends and consumer preferences, focusing on health and environmental benefits. Their experience shows that building partnerships, investing in R&D, and maintaining product quality are crucial for success. Effective communication of the benefits and addressing consumer concerns can drive market acceptance and growth in the vegan sector.
By Christine Ro | JUN 12, 2024