Source
1. Slutty Vegan created a niche by offering vegan soul food specifically for Black vegans, an underserved market. This unique focus on cultural and dietary needs allowed the brand to thrive in an industry that appeared saturated but lacked innovation from a Black perspective.
2. The Cut app, founded by Obi Omile Jr., catered specifically to the Black barbershop culture. While other booking platforms existed, The Cut’s focus on the unique needs of Black barbers and clients led to $2 billion worth of haircuts booked by 2023, showing how understanding cultural nuances can fill gaps in competitive markets.
By Andrew McCaskill | AUG 18, 2024
Read the original article at FAST COMPANY
