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Peter Stewart of Stewart Leadership suggests hiring a fractional Chief Technology Officer (CTO) or tech consultant to manage a non-tech company’s needs temporarily. This unconventional approach helps set up processes, build the tech stack, and assist with recruitment. Once an established tech team is in place, the company can partner with local universities for internships, creating a pipeline of future hires familiar with the business.
Inga Bielińska from Inga Arianna Bielinska Coaching Consulting Mentoring proposes offering tech sabbaticals to current employees. This unique strategy encourages and incentivizes staff to take tech-related courses or certifications during their time off. It builds internal expertise, makes employees more valuable, and addresses tech needs without external hires, giving non-tech companies a competitive edge in developing tech talent.
By Expert Panel® | OCT 09, 2024
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HBR – Mid-size startups, termed the “mighty middle,” offer significant growth opportunities by targeting midsize niches and employing unique strategies for funding, hiring, and competing. These businesses, unlike venture-scale startups, often require bootstrapping and DIY approaches. Successful examples like Supply and Nguyen Coffee Supply demonstrate how leveraging community-building, social media, and online courses can lead to substantial growth. Recognizing the distinctiveness of mighty-middle startups is crucial for entrepreneurs, investors, and policymakers to foster a more inclusive and sustainable entrepreneurial ecosystem.