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1. McDonald’s introduced a Mini McFlurry, a smaller, lower-priced dessert, catering to customers wanting smaller portions. This small adjustment shows how offering scaled-down options can meet customer needs without drastically altering the product line, a lesson in incremental change for mid-sized companies.
2. McDonald’s switched to more sustainable McFlurry packaging, eliminating 826.6 tons of plastic in the U.S. market. This demonstrates how small eco-friendly changes can significantly impact sustainability and brand image, a strategy any company can adopt to build long-term value.
By Bill Murphy Jr. | SEP 11, 2024
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