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Steve Jobs designed Pixar’s campus to encourage unplanned collaboration and creativity. The central lobby houses all necessities, creating a hub for spontaneous interactions. Specific rooms, like the BrainTrust meeting room, are designed as safe spaces for creative feedback. This playful environment has been key to Pixar’s continuous stream of innovative ideas, showing how companies can use space design to boost creativity.
Thomas Edison would fall asleep holding balls in each hand, waking up with new ideas when they dropped. This unconventional method highlights the power of accessing the subconscious mind for creativity. Mid-sized company CEOs can adapt this concept by introducing simple activities that help employees tap into their subconscious thoughts, like short walks or mindfulness exercises during work hours.
By Duncan Wardle | SEP 16, 2024
Read the original article at HBR
