1. Slack, the team collaboration tool, focused on user experience and simplicity to compete with giants like Microsoft. Instead of mimicking big companies, Slack excelled by creating a product that was user-friendly, engaging, and customizable, turning its weaknesses into strengths and growing rapidly.
2. Warby Parker, the eyewear brand, challenged the dominance of traditional retailers by selling glasses online. They offered a home try-on program, allowing customers to test glasses at home. This unique approach disrupted the industry and enabled Warby Parker to thrive against much larger competitors.
By Adi Vaxman | AUG 12, 2024
Read the original article at ENTREPRENEUR
