1. Leverage Global Exposure for Growth: Example: Parker Clay used its Olympic licensing deal to reach international markets, increasing website traffic and sales in countries like the UK, Canada, and Japan.
2. Maintain Flexible and Ethical Supply Chains: Example: By owning its factory in Ethiopia, Parker Clay quickly fulfilled orders while ensuring ethical production, supporting local workers, and reducing its carbon footprint.
By Sydney Sladovnik | AUG 6, 2024
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