ENTREPRENEUR – Chris Cocks, CEO of Hasbro, emphasizes the importance of understanding consumers and empowering creative individuals to drive innovation within the company. He highlights the significance of embracing change rather than resisting it to succeed in a rapidly evolving industry. Cocks mentions exciting projects like Beyblade X and the Dungeons & Dragons fifth edition refresh as examples of Hasbro’s commitment to innovation. His favorite toy from Hasbro is the USS Flagg, a G.I. Joe aircraft carrier from his childhood. Cocks finds the most rewarding aspect of being CEO in the joy that Hasbro products bring to children, noting the satisfaction of seeing kids’ faces light up with wonder.
By BRITTANY ROBINS | JUL 12, 2024
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FORTUNE – Viking Cruises CEO Torstein Hagen, at 81, designs a $10.4 billion luxury cruise line catering to baby boomers’ tastes and preferences. With a focus on the older demographic’s desire for cultural experiences, Viking’s strategic marketing and exclusion of children and casinos contribute to its success. Hagen’s precision and analytical approach, shaped by his background in physics and business, have propelled Viking’s growth despite setbacks. The company’s resilience during the pandemic, commitment to quality service, and plans for expansion reflect its steady course in the cruise industry. However, challenges lie ahead as the industry matures and pricing dynamics evolve, potentially impacting Viking’s position.