
1. Seek and Embrace New Opportunities: For example, Nvidia saw that the PC gaming market was becoming limited. Instead of sticking to it, they used their existing GPUs to explore the AI market. A mid-size company should look for new ways to use its products or expertise to enter and grow in emerging markets.
2. Invest for Long-Term Success: For example, Nvidia invested billions in AI when it was uncertain and not yet profitable. This long-term commitment eventually paid off with huge returns. Mid-size companies should be willing to invest time and money into promising but unproven areas, understanding that it might take years to see results.
By SHERIN SHIBU | JUL 24, 2024
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