1. Focus on Solving Customer Problems: Instead of promoting your product’s features, identify the customer’s problem and explain how your product solves it. Example: If your company sells eco-friendly packaging, emphasize how it helps businesses reduce their carbon footprint.
2. Balance Bold Marketing with Honesty: Avoid overpromising; ensure your product can deliver what you claim. Example: If your software speeds up processes by 20%, don’t exaggerate to claim it doubles productivity.
By Anirudh Dhebar | AUG 8, 2024
Read the original article at ENTREPRENEUR
