
WSJ – Scammers are increasingly targeting small merchants by impersonating their businesses, damaging reputations and customer trust. Managers can protect their businesses by implementing several key strategies. First, regularly monitor and report any unauthorized use of their brand online. Second, educate customers about authentic communication channels to prevent phishing attacks. Third, invest in cybersecurity measures and regularly update them. Finally, collaborate with e-commerce platforms and payment processors to identify and mitigate fraudulent activities promptly.
By Ruth Simon | JUN 10, 2024