
1. The Humphrey Group discovered that raising prices for executive training made the service more valuable in clients’ eyes. Instead of cutting prices, they focused on quality, which attracted high-paying clients and set them apart from competitors.
2. The Humphrey Group used referrals from satisfied clients to gain new business. By mentioning a trusted name, they built immediate credibility, making it easier to win over potential clients and outmaneuver larger firms.
By Judith Humphrey | AUG 12, 2024
Read the original article at FAST COMPANY