
INC – Julie Bornstein raised $50 million in seed funding for Daydream, an AI-powered shopping platform that leverages generative AI for personalized, natural language search capabilities. Co-founded with executives from Google, Microsoft, Amazon, Nordstrom, and Farfetch, Daydream will beta-launch this fall. The platform enhances customer experience by storing preferences in a “personal style passport.” Bornstein, who previously launched and sold the AI shopping platform Yes, used her industry relationships to quickly secure funding. The capital will hire experts and develop systems to position Daydream as a primary fashion resource.
By MATTEA VECERA | JUN 26, 2024