
Bloomberg – Birkenstock’s success lies in balancing tradition with innovation. They maintain product quality by using time-tested materials and craftsmanship while embracing modern marketing and distribution strategies. This approach has expanded their market reach without compromising their core values. The company also invests in sustainability, reinforcing their brand’s authenticity. By combining heritage with contemporary practices, Birkenstock has achieved significant growth and customer loyalty.
By Tim Loh | JUN 4, 2024