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In 1997, Apple faced imminent bankruptcy and sought a breakthrough. Steve Jobs, upon returning to the company, tasked designer Jony Ive with creating a new computer, leading to the development of the iMac. This innovative product, characterized by its colorful design and user-friendly features, transformed consumer perceptions of personal computers, which many found intimidating at the time. The iMac’s launch in 1999 resulted in sales of 800,000 units within five months, demonstrating how a focus on appealing design and approachability can drive significant market success. This initiative not only saved Apple but also set the foundation for its future innovations in technology design.
By Jordan Hart | Feb 25, 2025
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BUSINESS LEADERSHIP TODAY – Emotional intelligence (EI) improves team culture by enhancing communication, fostering belonging, building trust, and increasing team cohesion. Leaders with high EI can better understand and manage emotions, leading to more effective communication and a supportive work environment. This approach promotes trust, reduces toxic behaviors, and encourages psychological safety, enabling teams to be adaptable and resilient in challenging times, ultimately boosting overall performance and engagement.
