Father and son, business development reps a generation apart

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Key Points

  • Foster intergenerational collaboration within teams to leverage diverse skill sets and enhance business development strategies.
  • Encourage the integration of traditional and modern techniques to improve client engagement and increase sales conversion rates.

A unique case of a father and son team working as business development representatives demonstrates the value of generational collaboration in a corporate environment. The father, with decades of experience, brings a traditional approach to sales, while the son introduces modern techniques and digital tools. This collaboration showcases how blending old and new strategies can enhance business development efforts. Their combined efforts led to increased client engagement and higher conversion rates, showing how diverse perspectives can lead to innovative solutions and improved performance.

The partnership highlights a successful generational transfer of skills and knowledge, occurring in a rapidly changing business landscape. By embracing both traditional and contemporary methods, the duo effectively navigates challenges and drives growth together.

By Jason Zintak | DEC 07, 2024
Read the original article at fastcompany

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