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Emily Hikade, a former CIA officer, founded Petite Plume, a luxury sleepwear company. She identified a gap in the U.S. market for classic button-up pajamas and created a product that met strict safety regulations without using harmful chemicals. By focusing on this niche, Petite Plume grew from a small startup to an eight-figure revenue company, competing with larger brands in high-end stores like Saks Fifth Avenue and Nordstrom.
Petite Plume implemented an unconventional workforce model, offering flexible schedules for parents, parental leave, healthcare, 401ks, and profit sharing. This approach, unusual for a mid-sized company, helped attract and retain talent, competing with larger companies’ benefits packages. The strategy fostered employee loyalty and aligned with the company’s core values, contributing to its consistent growth and success in a competitive market.
By Amanda Breen | OCT 03, 2024
Read the original article at ENTREPRENEUR
