
1. Patagonia was founded when Yvon Chouinard, a climber, realized the pitons he used were damaging the rock faces he loved. Driven by this discovery, he created environmentally conscious climbing gear. This story shows how identifying a specific problem can lead to a unique, successful business.
2. Starbucks was inspired when Howard Schultz saw how cafes in Milan served as community hubs. He wanted to replicate this concept in the U.S. by creating a “third place” between home and work. This origin story highlights how a simple observation can inspire a business model that stands out in a competitive market.
By Bill Shapiro | AUG 17, 2024
Read the original article at FAST COMPANY