
1. Focus on Culture Change: Create a unified mission and clear purpose at all levels. Example: NASA’s mission to reach the moon unified everyone from astronauts to janitors. Apply a similar approach to instill a clear focus, such as “Build the best airplanes and sell them.”
2. Prioritize Innovation: Invest in new technologies and products to regain industry leadership. Example: Boeing once led with models like the 747 but now trails competitors. Develop new products to compete with Airbus and others, focusing on long-term technological advancements.
By Emma Burleigh and Azure Gilman | AUG 1, 2024
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