How to Create and Launch a Wildly Successful Viral Video
How to Create and Launch a Wildly Successful Viral Video (Part 1 of 2)
A viral video that takes your niche (and maybe the whole Internet) by a storm doesnt just happen by accident. To maximize your chances of creating the video that becomes an overnight sensation, you need to execute this two-part plan:
Part 1: Create a buzz-worthy video
Part 2: Launch your video
Heres how to do it
Step 1: Choose a Topic Worth Sharing
Go to YouTube and see whats hot. Which videos are popular and get a lot of views, comments and viral action? Chances are, the popular videos tend to be funny, outrageous, controversial, offensive, extremely useful or similar.
Look, if you want to create a video that everyone talks about, then you need to make it WORTH talking about. And that means making it different, engaging, useful, funny, controversial and/or offensive.
Step 2: Create Your Video
You dont have to buy fancy equipment, but you shouldnt a camera that films grainy pictures either. Upgrade your equipment to the best you can afford so you can present a quality product.
Second, keep it SHORT just 30 seconds to two minutes maximum. Videos go viral when theyre short and easy to watch and easy to pass along.
Step 3: Keep Track of the Important Frames
Your first, last or middle frame should be visually appealing. Thats because YouTube allows you to use one of those frames as a thumbnail pic and you want to create a thumbnail pic that captures attention (and clicks) from YouTube users.
Step 4: Load and Tag
Finally, you need to load your video up, describe it, and tag it using the keywords your niche uses to find related information. Ideally, you should use some long-tail keywords so that your niche can easily find your video both on YouTube as well as in Google.
Once youve completed the above four easy steps, youre halfway done. Your next step is to officially launch your video and get it in front of as many people as possible.
Youll discover exactly how to do that in Part 2 of this article series.
How Social Media Marketing Can Benefit Your Business
Author : Victor Antoglia
With everything that has been written about social networks, including Facebook, MySpace, LinkedIn, YouTube, and Twitter, companies today are beginning to realize how social media sites can affect their business. Consumers are now easily able to talk back to the brands, not just passively receive your marketing messages. Social media lets you create blogs, publish videos, distribute podcasts, and share photos with a global audience. These methods dramatically increase your sales audience, distributing your message through a broader channel, and they are less expensive than traditional distribution methods.
Online social networking is a quickly growing phenomenon, and social media marketing lets you use these sites to sell with increased visibility, increase brand awareness, and sell your product. However, with this new technology comes new challenges. Consumers are increasingly able, and likely, to ignore brand messaging, instead turning to their digital network of friends to get purchase advice. Companies and organizations need help understanding this new world of social media networking, and they need advice for adapting to this new marketing strategy.
The advantage of these sites, however, is the speed and breadth of impact. If you need to update your message, you can accomplish this extremely quickly. In a matter of minutes, you can distribute a press release to all your contacts or publish any other important announcements. Of course, you can still take as much time as you like with decisions regarding re-branding or changes in marketing messages.
If your company is interested in social media networks, consider hiring a Minnesota ad agency that is experienced in this area. An experienced agency will be able to advise you on how to both survive this transition, as well as to prosper from the change. In some ways, these social network sites work in the same manner as traditional networks, letting you share information, get referrals, make connections, and show your expertise. The right social media marketing agency capitalizes on this network, letting you get in touch with your client base, increasing exposure, driving traffic to your web site, and increasing sales.
There are two main components of social media marketing:
- Creating buzz about newsworthy events through tweets, blogs, and videos. These are designed to attract attention, often through a compelling or amusing method.
- Building a network of loyal fans who can promote your message for you. This can include creating fan pages for your company on Twitter, Facebook, or MySpace.
A poorly designed social media campaign can backfire on your business. A successful campaign will both engage and respect your audience. Consumers are becoming increasingly savvy, in addition to becoming bored with traditional marketing efforts. An experienced agency will be in touch with the latest research concerning what works and what doesn’t work, as well as being able to independently verify this information. The medium is continually changing, and you want an agency that remains at the forefront of the industry.
Another important component is the need for online reputation management. this involves continually monitoring and analyzing your company’s reputation across the different channels of online media. Your social media ad agency can also advise you on the best way of managing your online reputation.
Receive a FREE consultation from a Minnesota ad agency that specializes in social media marketing MN, social networking Minnesota, and other advertising and marketing agency services.
Part 14 — Internet Marketing With, SEO, youtube, Myspace, Facebook, RSS Feeds and More.
In early 2008 I spoke at the Secret Society of Traffic and Conversion Seminar for my friends Buck Rizvi and Brock Felt. The attendees paid thousands to be there but I’m sharing my 3 hour presentation from the seminar with you for free. I outlined the social networking and web 2.0 strategies that I personally use to drive tons of traffic to build my list and make more sales. I covered dozens of topics including, but not limited to, internet marketing, creating a sales funnel, search engine optimization (seo), myspace, youtube, squidoo, email marketing, wordpress, rss feeds, openx ad server, affiliate marketing, blogs, getting more traffic to your sites, social profile pages, social networking, social media, and more!
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