Email Courses and Autoresponders
Offering free things to your website visitors is one
marketing method that often results in a lot of sales.
Free courses that are delivered via email are very
popular, and people sign up for such courses on a
regular basis to learn more about a topic of interest
to them. These courses are best maintained and
delivered with the use of autoresponders.
An autoresponder can be set up to send out a
series of lessons for an email course. The lessons
can be set for distribution at specific intervals. You
determine how often the lessons for the course are
sent to the people who have signed up for it. Email
courses are very different from traditional courses,
web based courses, or any other type of course.
There is no student and instructor interaction. The
instructor writes the information out, puts each
lesson in an autoresponder series, sets the timing
for the lessons, and the rest is automated. You can
opt to have lessons delivered daily, every other day,
every three days, or any other time frame that you
think works best for your email students.
Email courses are commonly used to sell products
and services. For instance, if you sell widgets, you
might develop a course that teaches people how to
use widgets or how to care for their widget. Experts
agree that an email course can be written for
almost any product that you can imagine if you
put enough thought into it.
Start by determining what your course will be about,
and how long it should be. If the course should be
delivered every other day for two weeks, you know
that you would need seven lessons. Write the
lessons, and load them in the autoresponder. Set
the interval for each lesson, which in this case would
be 1, 3, 5, 7, 9, 11, and 13.
This means that the first lesson would be delivered
one day after the person has requested the course,
and the second lesson would be delivered three days
after the person has requested the course, and so
on. The interval for each lesson is set for the
number of days after the person has signed up
Make sure that everything is spelled right, and that
your sentences are grammatically correct. You
want the lessons to look and sound as professional
as possible.
Next, simply advertise the email address that will
activate the autoresponder. Make sure that you run
a test first, sending each lesson to yourself. This will
allow you to see what your email students will see
when they sign up!
All Links Matter It Goes Without Saying
Author : John Edet
Is it worth doing? Absolutely is the answer! This can be labour intensive, time consuming and even frustrating. Ultimately it is still one of the trump cards to higher ranking.
External Links & Content
Linking to external websites and specifically to similar or related content is a very useful tool for the search engines perception of the importance of your site. There are masses of freely available content you can use from YouTube videos through to product ratings, Wikipedia content and News Feeds.
Embedding External Content
There are many different ways you can embed external content within your website, for example some packages come with their own RSS Widgets to allow you to easily embed RSS feeds from anywhere. The most common ways to embed external content are:
1) RSS Feeds for news feeds and frequently updated content
2) Widgets: often used for embedding weather information and location maps
3) External Embed: Such as embedding Videos from YouTube where the content is hosted elsewhere or product reviews.
RSS Feeds
RSS Feeds or Really Simple Syndication is a structured in a very similar way to your XML sitemap. They are essentially the textual content from external web pages that can be ‘pulled’ into your website. There are a number of reasons why it is great to embed them;
1) The content in the Feed changes often which makes your website more alive to the search engines, very useful if you do not change the content regularly as the more frequently your website changes the more frequently the search engines will visit your website.
2) If you have space to fill on your site they can provide free relevant up to date content which looks professional and is informative for your visitors.
Sources for RSS feeds are everywhere from BBC News to Blogger just do a search for RSS & the topic e.g. RSS Technology or create your own. There are many free tools available to embed these feeds in your site too. Do a search for feedzilla and newsfeedmaker.
Widgets
Widgets are a great way to add content to your site; you might have noticed local weather or travel information on a local businesses website. There are millions of widgets available on the web; seach the web for widgetbox and bravenet.
External Embedding
Embedding external content is perhaps the easiest way to add someone else’s content to your website. You will notice on a lot of websites such as YouTube you will have a share this or embed area which will contain some code.
All you then need to do is paste this code into your webpage where you want it to appear. In this YouTube example which is embedding a Flash video you can also change the parameter param name=”movie” to whatever you like, this example is a Michael Jackson video so I might want to change this to param name=”My Favourite Michael Jackson Video” to tell the search engines why it is there.
External Links
Any other external links should always be relevant to your websites content and do not be scared to change the title value in an external link to something more relevant such as Free Business Directory you could change to Builders Directory or anything else you like. When signing up to Free Business Directories that require a link back to their site always try and link back to the page on their directory that contains your information.
John E, Media Relations Adviser Easily.co.uk - Domain name registration, register your low cost domain name today! Search domain names quickly, all major extensions and no catches.
Earn 10 000 Per Year From Your Blog How to Make Money Blogging
Author : Anthony Wayne
You can easily make enough money from your blog to pay for your living expenses while at college. By living expenses, I mean beer and pizza, of course, plus an occasional cheap date with that cute girl you stare at in your economics class.
The easiest way to make money from your blog is to write articles for other sites. Sign up for services like Blogsvertise. Blogsvertise will pay you for writing articles that promote other sites. The fee is usually about $10 per article. If your site has a page rank (page rank is Google’s relative value of a site) of at least 3, you will get more opportunities to write articles for Blogsvertise.
Another way to make money from your site is to sign up to allow for advertising on your site. You don’t have to know any html programming to place advertising on your blog. Simply cut and paste the html provided by the site into your widgets on the blog and you’ll be off and running on making money.
I recommend using sites that will pay you on a CPM basis. CPM means cost per thousand if you have never taken a Latin class. Some of the best places to get CPM advertising is on sites such as AdBrite, Adify, Traffic Marketplace, and Find It Quick. With CPM, you’ll be guaranteed to make money for every thousand visitors to your site so it makes the most sense for a college student in search of his next dozen wings.
Some CPM ads are banners, but there are other advertising opportunities available as well. Other opportunities include pop-up ads, full page ads that cover your site temporarily, and in-text ads that will create links out of your already existing copy. Maybe it’s just me, but I think all of these kind of ads look spammy and are a net negative to your site and repeat visitors.
Other advertising sites fall in the category of affiliate networks, the most popular of which is Commission Junction. Other affiliate networks to consider are Share A Sale, Link Connector, and Primary Ads. With affiliate networks, you will usually get paid on a CPA basis, meaning a cost per acquisition. In this case, you’ll receive a commission when somebody clicks on the advertisement of your site and purchases something from the advertiser. In this equation, the blogger is known as an affiliate and the advertiser is known as a merchant. CPA deals work best when you have a real niche subject and appropriate niche advertiser.
Remember earlier when I said I’d tell you a little trick about getting a discount on your URL purchase and your web hosting? Here it is. Sign up for one of the affiliate networks first and agree to promote GoDaddy and BlueHost, or whomever you decide to use. Then, you will be your own first customer and your own first affiliate network commission.
Still another way to make money is to sell text links. Advertisers love text links within your copy, because it helps their search engine rankings when other sites link to them. Sites like Text Link Ads and Text Link Brokers are easy to use and will sell links on your site for you.
You should also take advantage of pay per click advertising. The most used pay per click advertising opportunities are provided by Google AdSense. With Google AdSense, you promote Google’s paid advertisers on your site. When somebody clicks on those Google links, you get paid. Google is certainly not the only place to obtain these kind of links, but it is the easiest to use and is perfect for beginners just getting started.
Finally, put a page on your blog that is about advertising. Make sure that it is linked to a paypal account so that potential advertisers can pay you directly as some won’t want to even contact you. Keep the cost of your advertising very reasonable, especially in the early days of the blog.
Click Fraud
Why can’t I just click on my own ads and make money?
The answer to this question is that you absolutely can click on your own advertisements. The problem, however, is that its short-term thinking. Advertisers on CPM deals are monitoring your site for its return on investment (ROI) more than anything else. Internet advertising is just like any other advertising that they do. If it doesn’t produce results in terms of e-commerce sales, then it simply isn’t going to last very long. They will pull the ads from your site.
Of course, the more important reason why not to click on your own ads is that it is illegal and frowned upon as a black hat internet technique. Is one click here and there going to kill you? No, but don’t ever click from your own IP address. The internet advertising systems do monitor this and they will take away your account if you click on your own advertisements too often.
Anthony Wayne works in the marketing department of Advanced Telecom Services which provides a do-it-yourself mobile marketing site and also is the leading vendor of 900 numbers in the USA and Canada.
-
More Useful Links!
