Increase Website Conversion
Author : Jacque Crook
Not many online marketers realize just how important it is to increase website conversion rates in order to make a higher profit. In fact, most people feel that the single easiest way to make a sale through their website is to simply drive more visitors to it. While this can provide a substantial income opportunity, it most certainly is not the most cost or time effective. When a website owner focuses on website conversion rates in addition to driving traffic to their sites, there is much more money to be made. Now that you have an understanding of how important website conversion rates are, it’s important to understand the basic ways to improve your conversion performance.
Don’t Ask
The content on your website is geared toward trying to sell your products whether that is an eBook, an affiliate product or your own store full of products. The biggest mistake a marketer can make is to ask the buyer to make a purchase. Instead of asking, give them all the reasons they need the product and then tell them to purchase it. If you get them used to the idea of saying yes throughout your sales pitch, they will be readily inclined to say yes when you tell them to buy the product.
For example, pretend your product is an eBook about losing weight. Throughout the sales pitch ask the reader questions like aren’t you tired of trying all those fad diets just to lose a few pounds and gain back even more? Chances are they will tell themselves yes. Once they get to the end of your article and read Don’t waste anymore time and money, order your fool proof eBook today, they’re going to be ready to buy it.
Give Reasons They’ll Regret Passing up the Offer
Don’t just clue them in on why your product is so much better than the other products out there, tell them why they’ll regret passing up your offer. You might want to offer a small discount on your product and tell them it’s only available for a short amount of time, so they better not pass this opportunity up-or the price might be quite a bit more. There is no reason not to point out how much more cost effective your product is compared to competitors as well.
Put them on Your List
One of your biggest priorities should be trying to get all visitors to sign up for your mailing list before they leave your website, whether they buy your product or not. Make sure you have something really cool to offer them in exchange for their information, and make sure you ease their worries about their privacy.
Attempt multiple times to get their email address by putting a form on your website, creating a pop up that displays when they try to leave your website, and asking purchasers to sign up for an extra special bonus. Getting people on your mailing lists opens a whole new opportunity to get them back to your website again for another opportunity at being able to increase website conversion rates.
Traffic Magnum is unlike any other traffic generator on the planet, because you get Viral Advertising, Web Traffic, AND Solo Emailing ALL in 1! They are designed specifically to help you and other marketers who want more traffic but are fed up with the lame tools and tactics being pushed out there.
Turning a Customer into an Affiliate
If you already have an existing customer base, you have
undoubtedly put a lot of time and work into your business.
Turning an existing customer into an affiliate is a great way to
create extra income.
An affiliate is someone who partners with you in order to
market and sell your products or services in exchange for a
commission. Many businesses use affiliates, as they offer many
benefits. It is essentially having a sales force that you only
have to pay when they produce results.
The biggest benefit of having an affiliate program is that it
creates passive income for you. You have already created the
product. It is the affiliate’s job to market and sell your
product. Yes, you can do this yourself, but you are only one
person. You can only do so much. Imagine what having 100
affiliates can do for your business.
One of the best ways to find affiliates is to recruit your past
customers. They have already experienced your product or
service. They obviously saw a need for it, or else they
wouldn’t have bought it in the first place. It will be easier
for them to market your product as they understand why someone
would want to buy it. Plus, they can provide honest feedback
and testimonials, which can help to motivate others into buying
the product.
Your first step in turning a customer into an affiliate is to
create a quality product. If your customer is satisfied with
the product, they will be happy to tell others about it. The
fact that you are offering them a commission to do this is
simply icing on the cake.
The type of product you are selling can determine the amount of
commission you offer. If you are offering a digital product,
the product is easy to distribute and has a low production cost,
you can afford to offer a commission of up to 50%. If you have
a tangible item that has a shipping cost and takes time and
money to reproduce, you will want to offer a smaller commission.
Let your past customers know you are going to be offering an
affiliate program. You may want to create a guide that explains
what an affiliate is and how they can make money becoming one,
as they may not be familiar with the term. Create an affiliate
resource center and include a link to it on your website. That
way, anyone in the future who is interested in becoming your
affiliate can easily find the information and sign up.
Your new affiliates will help you reach new customers and bring
in more sales than you could accomplish by working alone.
When Everything Goes Wrong: How to Effectively Manage the Rest
When Everything Goes Wrong: How to Effectively Manage the Rest of Your Day
Your workday will likely suffer if your water heater bursts and floods your home or office but you dont have to lose the entire day when less serious interruptions occur. Although it is tempting to tell yourself something like, well, half the day is already gone so why worry about the other half, most of the time its worth trying to salvage what you can of the rest of the day so you can keep your business on track. When you practice effective time management skills, unforeseen circumstances dont have to spell disaster.
Discipline, Discipline, Discipline!
Imagine for a moment that you have a boss. (You may have many; they are called clients or customers.) When you have a boss looking over your shoulder, though, you are expected to get right back to work after a break. You cant just blow off the rest of the day because your best friend just called about a terrific sale. Remember, most events and situations, short of real emergencies, can be managed and planned for ahead of time. Even one-day sales are often advertised ahead of time and if you plan for them ahead of time, you can save time and money.
If youre a serious Internet marketer, you should already be screening your phone calls and taking personal calls only when youre not working. Sure, kids get sick and things come up but unless it is really necessary to take the rest of the day off, take care of the situation at hand and then get back to work! Successful Internet marketers utilize time management skills to plan for distractions, manage them, and then get back to work!
Administrative Duties
Set aside a certain amount of time each week to take care of administrative duties. This is also when you should make your own schedule and check over any lists you may need to make or adjust for the following week. Also, check your supplies during this time so that you do not have to rush out to purchase ink or toner or any other critical supplies during the middle of your workday.
You probably already know how hard it is to get back to work after you leave your office in the middle of the day to run a quick errand, especially if the weather is nice. Its too easy to stop for lunch, drop off the dry cleaning, and pick up dinner while youre out. Before you know it, the day is shot and the rest of the family is home and demanding your attention. Smart entrepreneurs set aside time to do the shopping and errands and leave work time to grow their business. It may take a while to develop effective time management skills, but by practicing simple tips and techniques and by being self-disciplined, your time and your business can be managed effectively.
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