The Real Cost of Social Media Recruiting
Author : Eric Shanman
A recruiter was recently overheard at a conference asking, “So, does social media replace everything else I do?” The answer, of course, is no - but it’s understandable why this recruiter was confused. The amount of hype and enthusiasm for SM recruiting has been substantial.
What is social media (SM) recruiting? In essence, the recruiter connects with candidates via social media channels such as Twitter, LinkedIn, Facebook, FourSquare, and others. One benefit to such interactions include the opportunity to locate candidates that may not be visible or active in more conventional recruiting venues, such as job boards or career sites. Some recruiters also feel that they can do a better job of evaluating a candidate by observing how they behave in SM venues. Finally, these platforms foster interaction between the candidate and recruiter, which can potentially result in a hire.
But there is one more benefit that many recruiters mention, particularly when comparing SM to job boards: at this point in time, most SM channels are free (some, such as LinkedIn, charge for certain levels of access and usage). Remember, though, that companies such as Twitter and Facebook are still experimenting with their revenue models, so they may not remain ‘free’ for long.
Be that as it may, the difference between ‘free’, however, and ‘no cost’ is significant. SM does have a cost - time. In essence, what a recruiter trades for out of pocket expense is his or her investment in initiating, monitoring, and responding to a myriad of SM channels.
How might this time investment break out? First, the recruiter must identify which SM match up with the targeted candidates. What are they using, and how? Next, the process of content creation (blogs, tweets, comments, posts) and content distribution begins. It takes significant talent and time to create a constant stream of useful, compelling, and appropriate information that will entice the target candidate audience! Finally, the recruiter must respond and react as candidates query and network. A social media strategy is useless without follow-up.
Does this mean that recruiters should shy away from SM? Of course not - but it does underscore the need to have a plan ahead of time, and to be cognizant of the time costs involved. SM is another tool in the recruiter’s belt - it’s just not the ‘do-it-all’ answer.
By the Job Board Doctor, Jeff Dickey-Chasins, for http://www.onlinerecruitingnews.com/’>online recruiting news.com, a social media hub for online recruiting and job board info.
SEO 8 SEO Tricks Your Competitors are Using to Knock You Off the Search Engines
Author : Cheow Yu Yuan
In today’s competitive business world, companies are always trying to get the upper hand over one another. One of the most effective ways to get more business is search engine optimization (SEO). If you own a website but it is not listed on the first few pages of Google or Yahoo, it is a waste. Your prospects are going to search engines to look for your products or services. If your website is not listed on the first few pages of the search result, you are losing business to your competitors. In this article, let me share with you 8 SEO tips to get your website ranked high on search engines:
1. Select keywords that will bring you conversions. Choosing the right keyword is very crucial when it comes to SEO. To choose the right keywords, you need to understand your market and the behavior of your target audience. There are keywords with very high search volume but those may not be the ones that will bring you conversions. So choose your keywords wisely.
2. Write naturally. The content on your website should not be stuffed with your primary keywords. Maintain a 2 to 3 percent density for your primary keywords. Try not to exceed the 3% benchmark.
3. Place your primary keywords in your Title tag. The keywords that you place in the Title tag should match the content of the individual page. Once again, do not stuff keywords in the Title tag.
4. Meta tags and image ALT tags should contain keywords too. These are important places to place keywords so do not neglect them.
5. Keep your web content updated. Update your site regularly so as to keep it highly demanded by Google. By adding articles, new features or blog posts, you can help bring back your site visitors more often too.
6. Generate back links regularly to your website. If you add lots of high quality links to your website, they will generate constructive votes for you in the eyes of Google. High quality back links are from websites that have higher authority and trustworthiness.
7. Study your web stats to understand weak areas. Your web stats can bring you valuable insights to increase your conversion rate. Find out which keywords are getting you the sales or leads and change your optimization strategy accordingly.
8. Do not copy content directly from the web. If you want to use the same content from some website, make sure that you state the source. Check out the most successful sites and research their content. Rewrite in your own words and add the content to your site.
Cheow Yu Yuan is the co-founder of OOm, an online marketing agency providing seo singapore service.
Find out more about seo at OOm Singapore.
Distributed by ContentCrooner.com
A List Of Essential Attributes Any Twitter Software Must Have
Author : Elle Wood
When talking about making money online there are only a handful of websites that come to mind as potential gold mines. One of these websites is Twitter and getting the best Twitter software possible is essential to your overall success. The good news is that there are a handful of essential attributes that any Twitter software must have in order to allow you to create the best results in the shortest amount of time possible. Here is a list of some of those attributes that you need to be looking for.
The best programs allow you to search for targeted topics based on your search criteria.
In addition, they offer the ability to search based on zip codes, real names, user names, and other personal information that is related to your target audience.
Great Twitter software offers the most accurate search options possible. These are the first three in essence because this is essential. By being able to search based on API user numbers offers flexibility to quickly and easily grow a huge list of followers who will also follow you because of common interests.
Another attribute to look at includes the ability to do auto tweets, auto replies, twitterpic, extremely easy grouping of followers, and various other features similar to these that offer the easiest updates and results possible.
The final attribute on our list here is in tracking. The best Twitter software allows for tracking your tweets, clicks, and many other aspects of your campaigns. Tracking means that you are able to see what does and doesn’t work and change tactics if necessary.
Twitter software can be a waste of money, or a key investment tool that allows you to create bigger results more quickly than you have ever imagined. The secret is in taking the time to find the best program out there before you make a purchase. Make sure the program meets all of your needs and goals. If it doesn’t, then you need to move onto the next application. There are other attributes which can make all the difference between wasting money or making money. Do your research and look at what each piece of Twitter software has to offer.
It’s time to start using the best Twitter software available in order to explode your earnings. Check out the last tool you will ever need, BeakonApp.
Distributed by Content Crooner
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