Traffic Building What s the Best Bang For Your Buck
Author : Jimmy Cox
It’s pretty obvious why website owners get all revved up about traffic building. This is what online entrepreneurs need the most to generate good sales. There are quite a fair number of techniques that you can use but not all of them offer you the best results for your investment.
There are two different sources of possible sales conversions. You can take the traditional direct approach and automatically invite people to drop by your site. You can also draw visitors through the implementation of tried and tested SEO strategies. The specific techniques that you decide to employ would naturally depend on the particular source that you would like to tap.
Direct ways to build traffic follow the typical path of offline marketing. You can get a couple of interested individuals to check out what you have by talking about your products and services in conventions, speaking engagements, e-mail sales pitches and informal chats with potential customers. If you are sociable, active and well connected, these usual selling methods will work well for you.
Getting visitors through search engine optimization is a different approach entirely. Here, the primary goal is to attract search engine robots first. Once your site passes their standards, you get indexed and ranked. Getting ranked high is the ultimate goal of any campaign. The more engines favor your site, the easier web traffic building will be. This is because sites that appear on top of results pages are likely to get clicked more often than those that are buried deep in succeeding pages.
SEO can sometimes be a bit of a challenge. This is especially because there are many different techniques to consider. If you have tight resources, you would naturally want to zero in on a method that offers the best results. Unfortunately, there is no one single way that will be most appropriate for everyone. Different marketers with different skills and orientations will have varying preferences. Take note though that however you choose to build traffic with SEO, keyword research and placement are important concepts to master.
Keywords ultimately determine how well you can draw visitors that convert to sales. In its simplest form, keyword use involves identifying which sets of words people use the most in search engines to find information or products related to yours. You can study the search volume and level of competition of these words to find which ones are best to use for your site.
What you need to remember about keywords is that a lot of them can easily get you traffic. There are however some phrases that are able to sell better than others. In the health industry for example, keywords with the word remedy attached to them are those that are able to prompt sales best. Finding phrases that sell well for a specific niche will therefore take a bit more research.
The task of web traffic building can become a bit costly. It is therefore understandable why people want to find strategies that give the best bang for their money. Other than proper keyword research and use however, the applicability of all other methods and techniques depend on such factors as site owner preferences and niche topic.
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Search Engine Friendly Pages
There is no point in building a website unless there are visitors coming in. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
The Basics Of SEO Explained
Author : Mark Walters
Internet marketing can be broken down in to two main categories - sponsored links and search engine optimization. Sponsored links involve you paying a third party a flat rate to link to your website, or paying a certain amount of money to them only when someone actually clicks on the link (which is referred to as pay-per-click). The main benefit of this method is that you can buy the exposure you want with immediate effect. The downside is that it can quickly become expensive, and once you stop paying, you stop getting visitors to your website.
Search engine optimization (or just SEO) is the method of getting ranked in Google, Yahoo and Bing on the basis of the quality and popularity of your website. SEO should be your long term objective because, following the initial investment, most search positions can be retained at relatively little cost. To succeed with SEO, the first step is always to establish what search terms, also known as keywords or keyphrases, your potential customers are using when searching for your products and services online. It also allows you to identify and target specific niches, for example; nearly 3 times as many people search for kitchen door handles each month as internal door handles, even though they are basically the exact same item.
On-site optimization is the next SEO consideration. This involves altering page names, meta tags, headings and the anchor text used for internal links to include your chosen keywords. This is necessary so that the search engine robots (known as spiders) can determine what your website is about. The content of a website is also rewritten to include relevant keywords throughout the site, and often you will see individual pages optimized to target one specific keyword, or keyword phrase.
It is important to remember that content must also be well written for any human visitor. Not only will it convince potential customers to buy your product or service, but first class content is often referred to on forums and blogs, generating back links to your website from other peoples websites. Each back link from another website is seen by the search engines as being an indication that your website is a quality one, and so boosts your search positions accordingly.
SEO never stands still for long. Google is continually refining a number of tools to assist you in diagnosing any potential issues with your site, such as Google Analytics and Google Webmaster Tools, and with the emergence of new surfing habits, such as the prevalence of social media sites and user generated media content, the field of SEO will never be one in which you can relax and think that you have the job done.
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