Article Marketing Strategy
There is no loner established, and better tested, method for
driving traffic than article marketing. Anyone who is looking to
drive traffic to affiliate campaigns, or to the sites where they
are selling their own products, should be looking to implement
an article marketing strategy. It is not difficult to do some
research into the Alexa rank and page rank of different
directories. This will not be a definitive answer as to their
effectiveness, but will be a valuable guide. As ever, only
testing will bring the definitive answer.
Article directories do very considerably in the amount of
traffic they can drive. Find a good one, and you can keep using
it for a long time. You can never have too many quality articles
out on the web promoting your websites. If these articles manage
to get picked up by the search engines, and ranked on the first
page for searched for keyword phrases, they can continue to
drive traffic for a long time. Articles can also be picked up
and used by established sites, who must keep your link as a
condition for using the article. This can lead to very welcome
traffic spikes.
The duplicate content penalty remains a contentious issue, and
none of us really know exactly what the search engine algorithms
are. What is clear is that if you can submit a rewritten version
to each directory, you will gain better results. There is now
software which can rewrite articles to some degree, and if you
are going to submit a lot of articles to different directories,
this is worth looking into.
The most important part of your article is the resource box at
the bottom. There is absolutely no point in giving the reader a
good read if they are then not motivated to click through to
your site. Make the resource box a call to action, and make sure
there are two links to your site, one with the actual URL, and
the other with keyword anchor text. The anchor text will help
your search engine ranking, and using your URL as a link ensures
that
if someone copies and pastes your article without the links
remaining clickable, the reader still has an opportunity to
visit your site. Producing a good resource box is the most
critical part of your article marketing strategy.
Squidoo Drives Traffic to Your Site
Author : Adrian Getty
Squidoo is a community website that allows users to create pages, called lenses, for subjects they’re interested in. Users can create web pages without knowing html. Squidoo is among the top 500 most-visited sites in the world and among the top 300 in the U.S.
The word lens refers to a focusing devise, and that’s just what a Squidoo lens is. A lens, in Squidoo-speak, is a single web page that focuses on one person’s view on a specific topic. A lens points a reader to sources of more information on the topic, which is how your Squidoo lens can drive traffic to your website.
What does Squidoo do? Lenses serve several purposes:
-Share your knowledge. When you care about a subject and know a lot about it, Squidoo gives you an easy way to share what you know.
-Increase your traffic. You can link to your blog or website from your lens. Since lenses have great credibility with search engines, a link from a lens can increase the ranking of your blog or website.
-Increase exposure on Google search returns for your keywords.
-Earn royalties. Lensmasters earn small royalties through Squidoo. Many donate their earnings to charities.
-Earn affiliate income.
Squidoo provides free web space; people can create as many lenses as they want. Some say lensmasters need 25-50 lenses to impact search engine rankings.
Driving traffic
The more popular your lens, the more traffic it can drive to your sites. To bring attention to your lenses you have to do two things: attract users and optimize for search engines.
To attract visitors:
-Provide relevant, useful, and factual material. Make it short and snappy.
-Do not self-promote. Link to quality articles that link to your webpage.
-Add fresh content frequently.
-Use topics that have popular products associated with them.
Optimizing for search engines for Squidoo requires attention to title tags, description tags, keyword tags, and header tags.
Title tags: This is the title of your page that shows up in search engine returns.
Description tags. Search engines may use the words in your description tags in response to a query. The words in your introduction module may appear in your description tag, so choose carefully.
Keyword tags: Choose your keywords before you create your lens. Choosing keywords is an art and a science. Online keyword tools show you how to determine the best keywords for your purposes.
Header tags help search engines spiders understand what your page is about.
Article marketing is the focus of Squidoo. Lenses with well-written, original content and good keywords and tags will earn more money and direct more visitors to your website or blog.
If you’re looking for tactics for generating more traffic to your sites, then you’ll want to check-out our traffic ultimatum review at: http://www.trafficultimatumsystem.com
Things To Avoid In Article Marketing
Market your articles, services and products through article marketing, but dont forget to avoid planning and strategy so as to get your articles published and later on distributed.
Detailed below are three things that you need to avoid in order to make massive profits:
1. The best article marketing strategy is to submit your articles to as many sites and search engines as possible. Dont forget to read the submission guidelines of a site before you post or submit your article. If you dont follow this rule you may get rejected.
2. Poorly written and researched content is equal to the end of your writing career, since it shows an I dont care attitude from your part to the customer who is patiently waiting to review your work of art.
3. Clear plans, so as to be effective are needed, so you cant do a haphazard job, you have got to do great.
The best way to promote your goods and services is through article marketing. Article marketing will also allow you to experience a high volume of traffic to your store or site after that.
Follow these steps and you will excel in the field of article marketing:
- Always write high quality articles
- Try to target the correct keywords
- Submit to several directories and search engines at the same time
There are many different search engines and directories, so you will need to research and study to find out which ones are appropriate for you to promote your product and which ones are not. Get rid of all obscure directories. Being selective will enable you to save both time and money. Make sure to check the site before you submit your article. No surfer will visit a non-functional or under construction link again, so have all your information ready on your site before you submit the marketing article.
Big companies spend a lot of time and money to make their websites, although some forget to put their web address on their business cards. Try not to make that mistake, since without a web address your customers will not be able to find you. Going back to article marketing, it must be understood that this is a lucrative business and a nice and easy way to earn money on a daily basis. It is simple, its free and all you need is a little bit of your time and reasonable effort.
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