Using a Pre Headline and A Unique Story
Author : Charles Godbout
The pre-headline is a small statement before the headline that qualifies the readers a bit more. Often they read it after they read the headline. Use it to tell who this letter is for and who it’s not for.
Tell something that you’ve gone through to put people in the frame of mind before they start reading the letter. If the headline doesn’t quite draw them in, people tend to start reading from the very beginning, and that’s where the pre-head comes in.
You could say: Please Read Carefully: This Opportunity is Only Being Offered to the Next 134 People.” You could also ask a question. In short, you can do anything you think will compliment your headline and push people into reading the rest of your letter.
Using a Story. You can either tell one good story, or tell several little stories in order to keep the customer’s interest.
The Zigerinig Effect: People are uneasy when a task has not been completed. People remember unfinished tasks more than they do finished tasks. So when you create a story, you want to keep them hanging until the very end. You can use this to get people to buy your product, or you can use it to get them to read your entire sales letter.
Start with an idea. You can start with a tangent that’s relevant to your sales pitch, or you can say, “I’m going to tell you about this a little bit later, but first, I need to tell you something more important.”
They do this on the news: peak your curiosity with a headline, and then make you wait till the end of the broadcast for that story. This opens the loop. When you peak their curiosity with something, you open the loop, and when you finally answer their question, you close it.
Once you open the loop, you can start sprinkling pieces of info that educate them about your product.
You can make one big loop in your letter, or you can use several small ones nested inside a large one.
This is called the nested Loop strategy. Make sure that when you close a loop, you’re either at the end of your letter, or you open a new loop right after that, otherwise people will lose interest.
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Four Major SEO Strategies You Should Be Using
Author : Jimmy Cox
It’s important to follow SEO strategies if you own a website. After all, your primary objective is to get your message across to people. Whether you are selling a product, offering a service or championing a cause, search engine optimization is the key to getting read, seen or heard. There are four top strategies that you need to be familiar with.
Link Building
The methods of link building are some of the most important pieces of information for you to learn. This is because search engines rely heavily on the concept of links. When search engine robots begin indexing web pages, they decide partly on the value of a site based on the number and quality of links that point to it.
Your SEO campaign can consist of building links through several means. Some possible sources of external links include website directories, article directories, social networks, blog comments and forum posts. The challenge in this aspect of optimization is choosing which link sources are high quality. Leaving links on low quality sites can harm your website.
Article Marketing
The basic idea of article marketing is writing articles that are meant to be submitted to article directories. This method provides two major benefits. You get to build links through your resource box and you get to build your reputation as a respected authority in your field. Like other SEO strategies however, this one is not as straightforward as it seems. You need to make sure that your articles contain the right keywords that people use on search engines to find you. Article marketing is therefore intimately tied to keyword research.
On Page Optimization
You need to pour the same amount of effort on optimizing your pages just as much as on building links to it. You may have quality links but search engine robots may not rank you high if they cannot find content on your site that is related to the text links pointing to it. This means you have to make sure that the contents of your site are consistent with your external links. SEO expert services ensure this by inserting relevant keywords in your site content and on the tags that are visible only to search engine robots.
The challenge in this task is making sure that keywords are inserted in the appropriate places and in the right quantity. Otherwise, engine robots may think you are overusing keywords and drop you from their index.
Social Networking
This is one of the most enjoyable tasks of optimization. This involves visiting social networking and bookmarking sites to share information about your products, services and website. Networks let you interact directly with individuals while online bookmarking sites let you leave recommended links for others to check.
Networking and bookmarking seems easy enough. You need to be careful though. Using these tools too much for the benefit of your own site can easily turn off other people. You might be marked a spammer if you overdo this strategy.
There are other SEO strategies that you may want to try using. These four however are among the best and most effective. Moreover, they are also legitimate methods that protect the health and reputation of your site.
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Tracing Back The Origin Of Outsourcing
When societies first formed, the people in those communities began to deal in services, goods and other items they could trade amongst themselves. Outsourcing started first with the production of tools, food and household appliances, and a worker outsourced an activity to another worker.
In the industrial age there was not too much outsourcing going on. In fact in the 1800s and 1900s the organizations were integrated vertically and each organization took care of its own manufacturing, mining and production from start to finish. The retail stores who sold the goods were also owned by the main company, so nothing was being outsourced.
Most companies of the time not only handled their own taxes, but they were self-insured, had their own lawyers and even built their own buildings, offices and factories without any outside help or assistance.
During the industrial revolution there was a lot of growth in the area of outsourcing especially in such service areas as insurance, engineering, and architecture. At the time, even though they had started to outsource, almost everyone lived in the same country, city and town. When the service industry came into being, they started to do outsourcing and gave their jobs to outside contractors.
The history of outsourcing shows that outsourcing started with manufacturing of items such as apparel, toys and shoes. Later on high-tech items such as consumer goods and electronics were starting to be outsourced and in fact pricing through outsourcing was extremely competitive. In search of lower costs, many manufacturers started to look for offshore assistance, and began to employ offshore companies to do the work for them. As transportation means increased so did offshore manufacturing jobs, since the goods that had been manufactured offshore could now travel back at a faster pace and be sold in the retail and department stores.
As the lower income countries improved in their skills, and the people became more educated, outsourcing too became more important and more cost effective. In the 1970s in the United States computer companies outsourced their contracts and this has continued ever since. Billing, processing and payrolls have also been outsourced where necessary. Insurance companies covering the cost of medications and medical clinics who administer your records use claim processing centers that are offshore in such places as India, the Philippines or Russia.
Eventually many companies in the United States and Europe realized that outsourcing was a good method of keeping costs low and now even data-transcription, information technology and call centers are being outsourced.
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