Leading SEO Tips and Techniques Revealed
Author : Jimmy Cox
Search engine optimization has been mastered by countless Internet marketers and those people are the ones getting the most success out of it. If you feel left behind even after you tried all the easy marketing methods, try some of these SEO tips and techniques because they are not that hard to apply and there is only a few guidelines to follow. Plus if you make any mistakes, you can easily correct them by simply making revisions to your pages and observe if there are any positive changes. Here are some of the tips and techniques that you should keep in mind while optimizing any website.
Use the Right Amount of Keywords
Certain keywords are what drive the article to the top results of search engines. Scattering these keywords across the article, title, headers, and other areas will signal the search engine to index these. However, don’t forget that search engines won’t be the only ones reading the content as your real target audience which are people will be reading the content and if the content has too many keywords, either the idea is lost or the reader could conclude that the article is there solely for advertising purposes. Try to limit yourself to at least 3-8 keywords or have a 3-5 percent keyword density and make sure that the keywords are far apart (50-100 words apart should be fine).Using excessive amounts of keywords may also be bad for some search engines like Google and may result to your page rank decreasing. If you really need to have lots of keywords in large articles, try to incorporate different keyword phrase variations and use them sparingly.
Create Quality Content
You can have the best keyword setup in an article, but if the content isn’t very good, you might not be getting the sales or opt-ins that you expect. Not to worry though because all you need to do is read the content that you have made yourself and put yourself in the customer’s perspective and make a conclusion whether or not it is interesting and what parts make it uninteresting. You can have a friend check it out and have him or her ask any questions that may not be answered in the content. Answering all of these questions that come to mind while using good keywords will significantly drive more interest.
Be Consistent
When you finally got the hang of search engine optimization, don’t stop there even if you placed several articles on your site and in other areas. Keep going and keep your site updated with fresh content while still applying the keyword tricks mentioned earlier. If you think your site is popular enough, remember that competing websites may try harder to climb up the search engine results and page rankings. Make it a habit to produce more interesting content for your site and work on getting new links to take your site to higher levels. If you have trouble doing this, you can install a blog or forum to your site to make content sharing easier, yet still indexable.
All SEO specialists have these guidelines in mind and as long as you have these in mind as well, you won’t need to hire an SEO specialist to optimize your site because you can do the most important parts yourself using these tips and techniques as a guide.
Need to find out more about Melbourne SEO services? Visit www.melbourneseoservices.com today.
Harness the Power of Wordpress for Great Backlinks
Blogging for backlinks is a tried and proven method to get quality backlinks that have good value in the search engines. One of the unique qualities of Wordpress.com blogs for this purpose is the ability to create “static” pages that can act like standalone websites which develop stable Page Rank over time. Another benefit of Wordpress is that the tags or keywords that you identify for each post you make are not disallowed by the search engines.
Blogger.com blogs all have a robots.txt file that disallows search engine spiders from crawling the tags or keywords fields. This is to prevent duplicate content from clogging the Google search results for a given set of keywords. While this has value for those doing searches, it can hamper your placement in the SERP’s if you didn’t use those keywords well in the title and text of your post. Wordpress blogs don’t suffer this limitation.
Wordpress.com also has an impressive Page Rank of 9 for the main page. Individual blogs don’t usually share this very high rating, but their “tags” page has a Page Rank of 8. Each tag has its own page with its own Page Rank. By carefully examining these tag pages, you can benefit from getting a high Page Rank for specific keywords that point to your business or the Slave pages that support it.
By tying in your Wordpress blog to blog tracking services like Technorati and MyBlogLog which index and track social media tags, you also increase the value of your posts, keywords and backlinks. There are special services available at these sites for Wordpress blogs that are hosted on your own server, rather than at Wordpress.com.
The newer a Wordpress blog is, the slower its posts will appear in the search engines. This means that for backlink purposes, a new Wordpress blog could use some help from a stronger Slave page or blog that has some authority. A “seasoned” Wordpress blog that has been up for a while can get new posts indexed and ranked within minutes of posting them. Keep this in mind when you choose to create fast backlinks for your Master and Slave pages.
The ultimate value of a Wordpress blog comes with the passage of time. The longer a Wordpress blog has been in existence (and the more posts it has accumulated over time), the better and faster new posts will be ranked in the search engines. Like most other Web media, a natural growth in the amount of content for your blog is best. Putting a bunch of posts up at the same time is unnatural and will hamper the ranking of your blog overall.
Wordpress.com blogs are a good investment of your time, especially since they are free to use. While they only allow one affiliate link per blog, using them for backlinking purposes is an excellent way to boost the value of your other Web pages, both Slave and Master.
Google Loves Backlinks From Blogger Blogs
It’s no surprise that Google gives preference to Blogger blogs when it comes to their own search engine results. However, be aware that Google also penalizes “splogs” or spammy blogs that serve no purpose other than blatant self-promotion. Through a combination of software which tags blogs with little content other than advertising and user feedback which reports spam-like blogs, Google is trying to reduce the number of its own blogs that offer no content from being indexed and ranked.
For you, the marketer, all this means is that using a bit of common sense and supplying good content will make your blog valuable and a great source of backlinks. Like other Web pages and blogs, a brand-new Blogger blog will have no Page Rank and will take some time in getting indexed and ranked. “Seasoned” Blogspot blog posts get indexed and ranked within minutes of being posted. This can be very valuable in doing market research within a given niche and to give good backlinks to new Master websites and weaker Slave pages and blogs.
Unlike many other blogs like Typepad and Wordpress, the labels or keywords you enter in the labels field are not indexed by the Google search engine. This is to prevent unnecessary duplicate content in their search results. While this may seem inconvenient (and a waste of time to fill in those fields), think again! By using blog tagging services like Technorati and MyBlogLog, those tags end up in the SERP’s through their own links, bypassing the “disallow” rule in the robots.txt file associated with your Blogspot blog labels.
Unlike Wordpress blogs, Blogger blogs can have as many affiliate links as you wish to include. For the purposes of using these blogs as Slave pages for your main website, including a bunch of affiliate links may not be the best idea. Too many affiliate links and too little content can spell trouble for your rankings. If it is your intention to use a given blog solely as an affiliate-marketing venue, avoid using it for backlinking purposes.
Like other Slave pages, Blogger blogs increase in value over time. Brand-new blogs can use some help from Squidoo lenses, Hub pages, older blogs and ezinearticles.com articles to increase their value as backlink resources for your Master page. One of the fastest ways to get a great backlink and speed up the indexing of your blog is through a craigslist.org listing that points to your new blog. This high Page Rank site confers a great deal of authority with such a backlink and can speed up the indexing of your new blog immensely.
Within the entire scheme of your Master and Slave page backlinking plan, Blogger blogs are a free, easy to use and a powerful source of quality backlinks. The key is, as always, to supply good content those readers enjoy and find useful. Your good blog posts at Blogger will get you natural backlinks if you spend the time, effort (and money, if you’ve hired a ghostwriter to write your posts) to give quality content along with your own backlinks.
-
More Useful Links!
