Call Tracking for Ad Agencies
Author : Daniel Bernal
Ad agencies have many tools available for understanding how their business is running. Whether online or offline, plenty of methods are used to calculate your return on investment (ROI) or understanding how well a campaign is performing versus another. However, call tracking provides an application that streamlines your analytics into one web based format. This allows any marketer, from novice to highly experienced, to develop sound conclusions on marketing and advertising efforts. User friendly applications that capture the most detailed statistics are at the forefront in this web 2.0 world.
Call tracking has been around since the 90’s and it’s only until recently that this software has been most noticed by businesses everywhere. This call software has been gaining momentum as it becomes easier to manage, implements new features, and streamlines workflow. Call tracking is better than a regular 800 from the phone company for an ad agency when it comes to reports and tracking statistics. Some of those key features include calculating return on investment (ROI), records the phone calls for quality control or sales training, and the ability to track multiple ad campaigns on the same platform.
Call tracking allows companies to stay on track with their goals. It keeps everyone accountable because it can reveal how the marketing is performing. Whether you’re wasting money on a campaign or the sales team is not closing deals, it quickly reveals that information in the detailed statistics it reports. While hours are spent calculating how well the marketing does, call tracking logs all call activity, so that information is reported in real-time. This is great for managing multiple campaigns without too many hands in the project.
Not only is call tracking great for marketing, but it well utilized for internal use. While it tracks your marketing responses, it also keeps allows you perform quality control, listen in on the recording and see how your customer service handles each call, closing ratios, and call length, just to name a few. This call software has been greatly used in call center to monitor hundreds of calls that flood the phone lines and it would essential for a business to invest in a call tracking application. As this program becomes more advanced and more features become implemented, it’s easy to see how call tracking can improve any ad agencies business and streamline the workflow. Try call tracking today and discover the benefits this application brings to your company.
Daniel Bernal is vice president of a direct marketing firm and has over 10 years of business management experience. He understands how call tracking can track advertising campaigns easily and has developed call tracking software around this knowledge.
Some Tips On How To Start Your List Building Right
Author : Christopher Freville
When it comes to email marketing, many novice online marketers are always directed into how to build a list in a hurry. Although this advice does not sound half bad, list building is really not as simplistic as it sounds. There are certain things you need to acquire first before you can build a list that you can utilize for your make-money-online scheme. Some of these initial must-haves include: a working web page, the “goods,” the promotional material on the web page, a squeeze page, and an autoresponder. You are at liberty to add more to this list, but these aforementioned must-haves cover the basic grounds for good list building practices.
The first thing you would need is a working web page, a place where you can start marketing whatever it is you wish to sell. With the technology being offered by the Web 2.0 era, you really do not need to buy a domain name or your own personalized website anymore (although both of these help drive a lot of traffic to your web pages.) You can simply use free sites like web blogs and even social network pages. The second thing you need to have is the actual “goods:” products, services or ideas you would want to market. You can promote your own goods especially if you have a brick-and-mortar business you want to introduce to the virtual market place. You can even set up your own affiliate program to help speed up sales. Or, you can simply go to Clickbank and try to choose one or more products there from particular marketable niches. There is no limit to the number of goods you can market. However, if you are only starting to learn the ropes of this business, it would be best to stick to one or two on the onset.
Once you have your marketable goods, you would need to work on your web pages; that includes creating the look, the dimensions and the articles that are to be posted on your site. You have to remember that most online users still browse different web sites for information - well written, well presented, timely and useful information. A good website can draw a lot of traffic on its own. At this stage, you can encourage people to contact you for questions and inquiries; and in effect, you are already list building on your own. However, imagine having to do that to all the people who comes to your site.
This is where a squeeze page and an autoresponder may come in handy. A squeeze page is essential in the list building process, because here, the data gathered is precise and concise. You get a name, an email address and a consent form from your website traffic that basically says: it is okay for you to send more information through their email. An autoresponder application, as the name suggests, is a program that allows you to send email promotional materials to the people on your list on a regular basis. Email marketing is beneficial to both client and online marketer. The client is given free information about the goods, and even special rate discounts; while the online marketer is given the chance to continue his or her “sales” talk with the client.
Christopher Freville is the creator of Automated List Builder - a system he has personally used in order to build up a staggering 50,000 subscribers in only 12 months. These days, his Automated List Builder earns him about $32,000 in net sales per month. If you would like to know more about this software application and list building.
How To Build A List A Few Tips For Novice Marketers
Author : Christopher Freville
Some of these tips include: never taking an email subscription as a solid pact of agreement of a future sale; keep writing in a light hearted and conversational note; try toning down the desperate-car-salesman pitch; making your list more dynamic; and maintaining the distinction between the particular products being sold on the particular list as opposed to the referred products meant for dynamic listing.
Almost all good online marketers know that a list can make or break you. This is essentially why so much effort is funneled into the creation, maintenance and propagation of lists. As such, many novice marketers never really pay that much attention on how to build a list, until sales seems to be stagnant - or worse, non-existent. And by that time, several valuable months have already passed, and opportunities may already have dwindled away. This can really be disheartening because apparently, there are a lot of novice marketers who are able to detect new niches to explore. Unfortunately, without a good background on how to build a list, (and a good list at that,) a potentially great income generating market is usually overtaken by more experienced online marketers who may not know a lot about the current niche, but they would know the value of email marketing.
Getting a person to sign up for your email series is the first step to acquiring their trust as a potential patron. However, this should not be taken in as a solid pact of agreement of a future sale which many novice marketers usually do. You must remember that it takes time for some people to make up their minds about the items you might be promoting, so a slow buildup of email sales talk is far better than an aggressive marketing strategy. After all, these people are the ones who signed up willing for your newsletter already. Keep writing your emails in a light hearted and conversational note, and try to tone down the desperate-car-salesman pitch.
You can also male your list more dynamic when you try to sell a number of products, service or ideas that belongs, almost belongs or at the very least, overlaps one niche. You can continue your email series, as a way of keeping your patrons hooked on your line. At the same time, you are showing them how your other “wares” might be of interest, and that there is a possibility that you can easily hook them up to that line as well. This is called intra-email marketing, or marketing within an existing marketing strategy. This is proving to be a very time-saving and effective endeavor as well. However, it is important to maintain the distinction between this particular product you are currently selling on this particular list, and the “referred” products in your email series. At most, you can ask your subscriber to click on a link that will ask them if they want to sign up for your other list too.
When it comes to how to build a list, many of these online gurus do not teach you the most fatal assumptions you can make when trying to build up your market base. These should be avoided at all cost. Otherwise, you will find your potentially great clients avoiding your mails as well. In the context of intra email marketing, some advertisers easily blur the lines as to what product is being offered at the moment. Some of the recipient of the mails may find this confusing and even infuriating, simply because they never really asked for some of the information you are giving you. And this can be grounds for unsubscribing to your mails, or worse, getting your electronic correspondence heading straight to the spam file.
Again, it is important to present relevant information on your email series. But you can keep the links to your “referred” products conveniently at the sides or bottom of your mails.
Initially, when Christopher Freville started his career as online marketer, he became frustrated with Internet gurus who seem to be holding him back. Finally, he decided to create his own program that is guaranteed to rake in big bucks. Hence, the Automated List Builder was born: the first and only fully automated virtual list building factory that allows users to increase their marketing list in a hurry and let them in on how to build a list
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