What Sort Of Products Sell Best On eBay
Trying to make a living on eBay is not a bad idea, after all
many thousand of people are doing just that. The question comes
when you are deciding what to sell. If you are coming at eBay
from a background in offline business, then the choice is
usually a simple one, especially at the start. As you already
have your stock in your offline business, you can afford to try
out some listings on eBay to see what happens. If you are not
already in business, then it will be a much harder job to
decide, and a much riskier start up.
So many people who come in to selling on eBay think they need
to have the latest high tech gadgets in order to make serious
profits. There is no doubt that these products do sell
incredibly well, and if you can source a supply of them, you can
make some serious money. Of course, being high profile, the
competition is huge, and you will have higher overhead as a
result of needing to pay for featured listings. In many cases,
it is the exact opposite of the latest gadgets which can be the
best money makers. Antiques and collectible items are often
unique, and always in demand with collectors.
Because the items are not being mass produced, the market is
far less efficient, and more prone to divergences. You can pick
up very cheap items in places where they are unwanted and nearly
seen as junk, and then re sell those items to people who value
them a lot more highly. This kind of divergence arbitrage has
proven profitable for many new eBay sellers. Another possibility
is to source unique and non branded stock from little known
manufacturers in foreign countries, and then contract with the
manufacturer to sell the item in your country. These kind of
deals can often be more profitable than just competing with the
whole world on brand name goods.
What Targeted Traffic is and How to Drive it to
What Targeted Traffic is and How to Drive it to Your Website
If youve been interested in Internet marketing for a while then you have no doubt heard about how important it is to drive traffic to your site. But traffic alone wont bring in the profits. What you need is targeted traffic.
What is Targeted Traffic?
Targeted traffic refers to people who are already interested in what you are marketing. Consider this: Suppose you have a website that caters to some aspect of weddings. If only a small portion of your site visitors are interested in wedding topics then you have a small chance of generating revenue from those visitors. But what if the majority of your site visitors were interested in weddings? Then you would have a much greater chance of generating revenue from those visitors.
How to Target the Right Traffic
In order to bring targeted traffic to your website, you will need to market to the group you are trying to sell to. For instance, if your site caters to weddings, be sure and visit discussion forums that are about weddings. Place a link back to your site in your signature line and when other members of the forum, who are interested in weddings or they wouldnt be there, click on your link, you have driven targeted traffic to your website.
As you can see, the key to successful Internet marketing isnt simply to drive traffic to your site but you want site visitors who are interested in what you are promoting. So you need to look for places that people in your niche hang out online and market accordingly.
Building Your List
Since you are concentrating on getting the people who are actually interested in your niche to visit your site, dont pass up this opportunity to get their email addresses when they do visit. Offer your site visitors an incentive to provide their names and email addresses by offering them something too good to pass up. This could be a newsletter, an ecourse, an ebook, a special report or any number of things your site visitors would likely be interested in receiving, for free. This is not the time to charge; that will come later. First, you want to get their names and email addresses so you can build a list that you can market directly to via email. Then, instead of just having a massive email list, youll have a list of people that you know are interested in your niche and will be much more likely to generate profits down the road.
Why Content Should be King of Your Business Website
Author : Jean Henshaw
You’ve no doubt heard that “content is king” on websites, but do you really know why?
What are people really searching for when they perform a search at Yahoo!, Google, Bing, MSN or another search engine? Information.
They’re looking for a good pre-school for their children and they want to know why one preschool is better than another.
They want a good electrician and they need to know how to differentiate one from another.
They want to learn how the new health care reform bill is going to affect their family.
Know. Learn. Why.
All pertain to looking for information.
If your business website doesn’t give them good, solid information they’re going to leave your site and go to the next site that came up in their search engine results looking for the information you didn’t provide. If they find it at your competitor’s site, she’ll probably get their business.
Instead, if your website is full of information that helps them make a decision, if it is full of facts that will help them make a better decision, if your site is there to help them, you’ll more than likely get them to stick around your site.
And you could very likely get a new client/customer.
The information on your website also is known as copy. In the Internet age, it’s more frequently known as “content.”
You can write your content for your site yourself, of course. But you must keep in mind that any copy on your site should be less about you — your services, your history, your prices — and more about them: How your service or product will make your potential customer’s life better. What problem it will solve for them. What need it will fulfill.
Don’t talk about features: “I’m a plumber available 24 hours a day.” Talk instead about benefits: “I’m a plumber available any time your pipes burst or your toilet overflows, even if it’s at 3 a.m. on Christmas morning.”
Write for the 9th Grader in All of Us
People reading online read differently than they do with a print publication. Online readers skim and jump about. You’ll want to be write short (300-600 words maximum per page), and be sure to add plenty of subtitles to highlight the main points you wish your readers to know. Subtitles also create nice whitespace, which eyes reading online love.
Keep your paragraphs short and your sentences even shorter. Write in the active tense. Never: “The plumbing company that’s available for emergencies even on Christmas morning.” Instead: “We’re available for emergencies any time, even at 3 p.m. Christmas morning.”
In addition, keep what my mother used to call the “Dollar words” to a minimum. Instead, write your content at the 8th-, 9th, or 10th grade level.
Remember, inform. Teach. Answer why. And do so in a lively, engaging manner.
Jean Henshaw is owner of The Content Scribes, a new media marketing and content creation firm specializing in search engine optimized (SEO) articles, blogs, press releases, e-books, marketing materials and more.
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