Real Estate Lead Generation How Do I Generate Real Estate Leads
Author : Duncan Wierman
If you are part of the real estate industry today you are probably trying to find new ways of generating leads. Without leads no business can be a success. Your leads bring in new clients and more sales after all. There are many ways to generate leads some are more successful than others.
One way that realtors and investors have always used to generate leads was to buy them. But this is not always the most effective method for getting profitable leads. When buying the leads you are getting names and contact numbers of unknown people who are not familiar with you. They do not know your reputation or anything about your background. They also have not asked for you to get in contact with them. You may also find that when you do get in touch with them that they have already hired an agent.
This method of getting leads is considered cold calling. With cold calling you are taking a big chance of being turned down. For the most part people do not appreciate be called, and being asked for them to sign you up as their agent. This is one reason that cold calling is on the way out.
So what is the best way to get leads? For one thing you have to make people want to come to you. You want them freely giving you their contact information and asking you to be their agent. This sounds great doesn’t it? You are probably wondering right now how you can make this happen for you.
How do to you motivate potential clients to email you or phone you, instead of you having to contact them? Well by following a few easy steps you can accomplish this.
First you have to have a visible presence (website, landing page, blog ) so people see how to contact you. You can make yourself more visible on the Internet these days by using search engine optimization. This means making sure your site is setup right to draw the attention of the search engines for one thing.
The you want to start a web marketing plan. A web marketing plan is a course of action of using multiple channels online. One of the ways to attract attention is done by writing articles that are rich in facts and interesting for the people to read. You can advertise in the local online classified ads, do online press releases, get actively involved in your surrounding online community groups, or Internet blogging is big today too. Making yourself this visible will definitely generate some leads.
You should offer something of value off your website. Maybe some information on the latest tax incentives being offered for first time home buyers. But don’t just title is something boring like “This Year’s Tax Incentives”, a better title would be “Act Now for New Tax Incentives”, with the second title you put a since of urgency to the information. People are more apt to click on and read the second title.
You have to let people know that you can be trusted. Use testimonials from past clients (with their permission of course) to help portray your image. Also show your sales records as far as how many successful closings you have had over the years. Maybe you have been able to sell 80 or 90 percent of all houses you have listed. Let people know this.
Discover how you can use creative online marketing methods to do more deals online. For more details on how this type of automated internet marketing system works for real estate investors, please visit Duncan Wierman’s website and get is free 14 day e-course. http://www.DuncanWierman.com
SEO Is Simpler Than You Might Think
Author : Art Gib
For those people who have heard of search engine optimization and marveled at it and figured that they would never have the technical knowledge that it would take to get their websites to the top of the search engines, there is hope. While there are some technical aspects about the coding of a site that can get in the way of SEO, the actual SEO is not a technical thing at all.
The best way to describe what kind of person would be good at doing search engine optimization would be an organized, persistent person who never tires of learning new ways to do the same thing. Really, that is it. The biggest area in which people fail at SEO is the actual implementation of it. I do not mean that they implement it wrong (though some certainly do), but rather they simply fail to do it. There are a lot of people who become fascinated when learning how to get their website to rank well, that they never actually do the work.
So now that we have talked about the aspect of actually doing the work, we should talk about a specific SEO tactic that every internet marketer should know how to do correctly. That tactic is link building. So many internet marketers attempt to cheat the system by using the latest and greatest link building tools so that they can build a lot of links in a quick hurry. That is the wrong approach to get the best results and based on a misnomer that the most links wins the top result in the SERPS.
There are several aspects about link building that, once understood, will release you from the bondage of seeking the maximum number of links possible. First, it is important that you understand that not all links are equal and the higher the PR of a page that is linking to you the better. Second, a variety of links is an important aspect to looking natural and being natural. Third, continual growth of links over time is far better than severe peaks and valleys. Lastly, but perhaps the most important is the internal links structure of your site. The search engines use external links as a way to verify what you have already told them the pages in your site are about. The anchor text in the links pointing to your internal pages is the way that you tell the search engines what those pages are about.
OrangeSoda (http://www.orangesoda.com) is a internet marketing with fizz. Art Gib is a freelance writer.
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