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Affiliate Marketing Through Craigslist
Craiglist is an extensive online community which has a great
deal to offer to users of this community. With approximately
four billion page views per month it should come as no surprise
that Craigslist can offer a wealth of financial opportunities to
savvy Internet marketers who know how to capitalize on the
popularity of this website. Affiliate marketing is one of the
ways knowledgeable Internet marketers can expand on the
profitability of their websites. Craigslist provides wonderful
opportunities for both ecommerce website owners seeking
affiliates to market for them as well as those who are in the
business of affiliate marketing who are looking for new
opportunities to market for another business. This article will
provide an explanation of affiliate marketing and will also
provide information on how Craigslist can be used to either find
affiliates or affiliate opportunities.
What is Affiliate Marketing?
Affiliate marketing is essentially a marketing campaign in
which the business owner only pays the affiliate based on
performance. Unlike conventional marketing campaigns where the
business owner pays for the advertising regardless of the
results produced by the advertisements, in affiliate marketing
the business owner only pays when a specific result is achieved.
Affiliate marketing usually takes place in the following three
forms:
* Pay Per Click
* Pay Per Sale
* Pay Per Lead
In a pay per click affiliate marketing campaign the affiliate
places a coded link on their website and each time a visitor to
their website clicks through the link to the sponsor’s website,
the affiliate receives a sum of money. The amount of money they
receive is based on an agreement between the sponsor and the
affiliate. This amount can be cents, dollars or even a fraction
of a cent. In a pay per sale campaign the affiliate is not
compensated when the visitor clicks through to the sponsor’s
website unless they also make a purchase when they click through
this link. Again the amount of money the affiliate receives will
depend on a pre-determined agreement and may be a specific
amount or a percentage of the sale. In a pay per lead program
the affiliate receives monetary compensation when a visitor
clicks through the affiliate link and performs a specific action
such as registering at the sponsor’s website or requesting
additional information.
Using Craigslist to Find Potential Affiliates
Business owners who are interested in finding affiliates to
promote their website may use Craigslist for the purpose of
finding these affiliates. It may seem logical to post affiliate
opportunities in the jobs section of Craigslist but it is
important to note this is against Craigslist’s job posting
policies. Review of the policy for posting jobs on Craigslist
will verify these requirements. Therefore those who are
interested in finding affiliates will have to take advantage of
other areas of Craigslist to find affiliates.
Visiting discussion forums related to your business may be one
way to find potential affiliates. However, when using the
discussion forums, care should be taken to avoiding spamming the
discussion forums with links to sign up for your affiliate
program. Such spamming techniques are likely to not be taken
seriously by potential affiliates and may incur more severe
penalties by Craigslist moderators. The best way to find
potential affiliates is to make logical contributions to
discussions and get to know other participants offline or to
include a link to more information on your affiliate marketing
program whenever you post.
Using Craigslist to Find Opportunities for Affiliates
Those who generate a profit from acting as an affiliate for
others can find new affiliate opportunities through Craigslist.
Although posting these opportunities on the job boards are
prohibited it is possible for advertisements of this nature to
appear either because the original poster was not aware of the
restrictions or because they deliberately ignored the
restrictions. These types of advertisements are likely to be
removed when discovered but they may exist for a short time
without being noticed.
Those who act as affiliates can also find potential leads by
placing advertisements in the services section or the resumes
section. They may also find potential leads by networking with
those in the discussion forums.
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