Tips for Setting up Your First Website
If youve never had your own website before, you may think that only professionals can design and set up websites but that just isnt true. With todays technology, anyone can design and set up their own website in just a couple of hours. This is made possible because many of the companies that provide web hosting services, that is, they host, or provide the server where your website is located, also provide easy to use templates for you to design your own website.
Its literally as easy as paint by number. You are presented with a series of choices about the layout of your website and once your choices are made: Voila! All that is needed at this point is for you to add content to your site. This content should be a mixture of text and pictures or graphics. Some people add video and audio to their websites but that is not absolutely necessary.
Some Internet marketers dont want to be bothered with the design of their websites and so they hire others to set them up for them. Then they come along and populate the website with articles, links, graphics, pictures, and products. Costs vary so if you decide you want someone else to design and set up your first website, be sure to shop around for the best value.
Check out other Websites
Before you set up your first website, surf the net to check out other websites. Note what kinds of designs you like and which ones you dont like. Also, notice other aspects of the websites. After all, even if you hire someone to set up your website, you will be responsible for maintaining it so you want to get an idea of the kinds of websites that draw you in and the kinds of websites you quickly leave.
Dont just look at the design of the websites you visit, also look at the content. Is it interesting and pleasing to the eye. Are you tempted to remain on that website and look around or are you ready to leave the moment you get there. These are important questions for the aspiring Internet marketer because others will be judging your website in much the same way down the road. If your site doesnt contain helpful information or doesnt attract customers to hang around, you wont see much in the way of profits. Studying these websites with a critical eye will help you as you set up your own website. Remember, customers come to your website looking for something. Make sure they find it and you may make a sale.
Building Natural Inbound Links for SEO
Author : Sumanta Mandal
In 2007 Google made some changes to the algorithm to not put much weight to those website who purchase paid links on other high PageRank websites. There were some companies who were in the business of brokering paid links and text links.
Those who were getting websites high in the search engines by buying links were then penalized and many of them dropped emphatically in the search engines. Some have wondered why Google would make such changes in the algorithm.
The foundation of Google’s algorithm is to rank websites that have grown and built up naturally without some type of detection, or in other words Google does not like to be fooled or schemed. In order to better their algorithm they look to find websites that grow in popularity because users think a website is popular, not because that website is buying their way up the search results so to speak.
So the goal is to make your website have incoming links that look natural.
Here are some examples of inbound links that look unnatural:
Site 1: Has 200 links that are all coming from high PageRank websites. This looks unnatural.
Site 2: Has 200 links that are all coming from PageRank 0 websites. These links are not going to pass high link reputation and will not increase your rankings high.
Here is an example of inbound links that look natural:
Site 1: Has 200 inbound links and there is a mixture of PR 0, 1, 2, 3, 4, 5 etc. This looks more natural and will fair better than the site with all 200 links from a PR 4 website.
Site 2: Has 200 inbound links that point to several pages within the domain and not to just one page.
The next step is having the anchor text links not be all the same. For example if you are going after the keyword “web design” and all 200 links that are incoming links have the anchor text “web design” then that does not look natural.
It is best to have a variety of anchor text for your incoming links in order to make it look more natural.
The next thing in building natural inbound links is to have the inbound links point to several pages within the website and not all of them to same page. Having deep links meaning links to subpages and not all of them to the home page will make your inbound links look more natural.
It is also crucial when building natural inbound links that they do not happen all at once in a short period of time and then stop. Especially for new websites it is imperative to not build incoming links at a very fast pace as this looks highly unnatural.
Building natural inbound links is essential in any SEO campaign. As the search engine’s algorithm sees that the inbound links to a website look more natural then they will respect the website more.
As you build natural inbound links your website will look more natural to the search engines and will gain higher respect and authority. Plus as the search engines make constant changes to their algorithm you will not be penalized if you are doing something that looks unnatural, shady, or black hat.
The only constant thing with search engines is change and you have to always be aware that change will come on an ongoing basis.
Sumanta Mandal has expertise in content writing.
Distributed by SEO Search Engine
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