Landing Page Success Tips
Also known as the name squeeze page or lead capture page, you can build your mailing list by funneling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method.
The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.
Success Tip 1: Offer a freebie in exchange for your visitors email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address.
Success Tip 2: The landing page must be written professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
Success Tip 3: Other than your opt-in form and perhaps important disclaimers and terms, there shouldnt be any other links on your landing page.
Success Tip 4: Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.
As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer.
Designing a Landing Page for Your Website
Author : Lawrence Perry
Here are some tips for creating an effective landing page for your business:
Make sure that the landing page represents your business well. Make sure that the messages are clear. If you are selling shoes, make sure that is clear from the landing page. Do not waste people’s time by confusing them. You do not just want people browsing, you want them to buy.
Add pizazz to your landing page by adding videos, rich graphics and animation. Just because you want your landing page to be simple and clear does not mean you have to fore go adding flashy details. You can still add graphics, animation, and other details that will make your readers go- wow! You just need to make sure that whatever detail you decide to add to your website, adds to the value of the landing page.
There is one thing you have to remember no matter how flashy you want your website to be- Have focus. You want each page of your website to have defined focus. You want to add pizazz to your web pages but you do not want to have too many things going on that people get confused as to what the page wants to convey. Make sure the landing page pulls your readers and explores your websites. If your client or reader finds that there are so many things going on in a page, enough to give him/her a headache then the reader will definitely click on that X at the upper right-hand corner of the page.
Make sure that all the web pages in your website have clear buttons and navigation signs. Making the website easy-to-navigate is very important. When websites are frustrating to navigate, you cannot expect readers to stay long. There are many other websites they can probably visit so you cannot expect them to deal with the problems of your website.
When you optimize your landing page, then you are working getting people to stay and buy from you. Search Engine Optimization, building links, article marketing and all your other online marketing efforts will ensure that people will discover your site. It is the work you put into your landing page that will entice those that have stumbled on your website to stay.
Make sure you hire a good web design and programming company who will implement intelligent design and Search Engine Optimization to your website from the very beginning.
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Successful Social Media Marketing Starts With This One Little Thing
Successful Social Media Marketing Starts With This One Little Thing
If you use social media sites (like Digg, MySpace and Squidoo) the right way, you can bring in a stampede of highly targeted traffic to your site. But what happens when this traffic arrives on your landing page? If youre like a lot of marketers, this is where your system breaks down.
You see, the social marketing experts have told you plenty of information about how to use the social media sites. Theyve shared with you their secrets of creating compelling profile pages, building a big friends list, networking with like-minded others, and even creating content that will be scooped up by the search engines.
But what they havent told you is one of the most crucial pieces of the whole social media marketing puzzle. Namely, you need to create a good landing page on your site that draws your traffic in and gets them on your list.
Here are a few tips to help you do exactly that
* If Youre Linking to a Content Page, Make it Interactive
Think about it your social networking traffic is coming from a very interactive, social site. So if you send this traffic to a sales page or other static page, these visitors are going to hit the back button faster than you can say, what happened?
Instead, you should link to a blog with content related to whatever content your visitors were just reading. Make it provocative and encourage comments.
* If Youre Linking to a Squeeze Page, Make it Compelling
You cant just put a note that says sign up for my free newsletter and expect that people will sign up for your free newsletter. Instead, you need to give them a compelling reason to do so. And better yet, you need to give them a reason why they should do so right now.
In other words, you need to create a page that sells people on joining your newsletter list.
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