Exploring the Basics of SEO
Author : Tommy Greene
Search engine optimization is the newest, most lucrative marketing strategy on the internet. It has had an interesting development to what it is today thanks to the invention of the internet and other technology advances.
Search engine optimization (SEO) began as webmasters began making websites more readable for search engines in the mid-1990s, as the first ones were cataloging and indexing the earlier web pages. Without this system, it would all be a big unorganized mess.
In the beginning, all that was necessary for content providers was to submit the address of a page, or URL, to the many kinds of engines that would send a spider or scanner to hunt that page. Beyond that initial page, they will explore over all the links to other pages from it and then they will return the information they find to their companies to file and index the new found information.
It involves many programs like a searching spider that downloads a page and stores it on the engine’s personal server where another program comes through and indexes that information. The indexer extracts various pieces of information about the page including the words it displays and where they are located.
It also takes into account additional weight for specific and more competitive or common words. Also, all the links the page contains are noted and placed into a schedule for later searching.
Site owners started recognizing the value of having their sites ranked higher as it makes them more visible in the results. This creates more traffic to their sites and consequently opportunities for SEO practitioners.
The term search engine optimization then started to catch on and the term for it was coined in 1997. Early versions of the algorithms heavily relied on webmaster provided information such as the keyword meta tag, or index files in engines like ALIWEB.
Meta tags then provided a summary to each page’s content, which was found to be less reliable because the webmasters would manipulate and often put in misleading information about the site to draw more traffic to it. So, search engines quickly found out that they needed to explore beyond the meta tags and into the actual content of the page due to all the inaccurate representations on the internet.
Content providers would also manipulate a number of attributes within the HTML coding source of a page to try to rank higher in the results. Therefore, it was all one big bunch of lies.
Such inaccurate, incomplete and inconsistent data caused the searches to come out irrelevant and ultimately were failing. Now that they explore all the content involved and linked to, the explorations are more relevant than ever.
The engines are also looking forward to improve the relevancy further. The industry is always improving and updating which keeps associated businesses and web designers on their toes.
So, today’s system is much more efficient at locating the actual content of a site. It relies on many more factors like keyword density which is exclusively within a webmaster’s control.
The keywords are a strategically chosen to be popular with searches that people perform. To provide better results to users, engines now have had to adapt to ensure their results pages showed the most relevant results rather than spam filled pages who were manipulating the systems.
Since the success and popularity of each engine is determined by its ability to produce the most relevant results to any given search. Now, those results that are false can turn users to find other sources.
Now they respond by developing more complex ranking algorithms to take into account more factors that were once difficult for page designers to manipulate. Page rank is the best way we have to estimate the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another.
This means that some pages are stronger than others in generating. Also, some links are stronger than others if they are on a higher ranked page; they will be randomly found more often.
There are many ways to generate more and more links, which will help you come up higher on the results page. The higher you are ranked, the more attention you will get.
Tommy Greene has worked since 1997 in internet marketing and has written hundreds of articles on internet marketing and local search engine optimization services.He has been a guest lecturer for the past 9 years.
Contact Info:
Tommy Greene
TommyGreene09@gmail.com
http://www.leadgenix.com
Cell Phone Marketing
Author : Jack Landry
Since the rise of the computer, businesses have dramatically changed. The invention of the internet allowed small businesses to compete with large ones.
Before the internet, many young people aspired to owning their own business, but did not have the money to begin one. Today, entrepreneurs do not even need a lot of capital to begin and online business and expand to provide services to millions of people throughout the world.
Once again, technology is changing the way the marketing game is played. A few years ago, only the large corporations had the funds to advertise the thousands of customers.
That has changed, and is changing once again with the introduction of cell phone advertising. Now, thousands of businesses can reach large numbers of customers who have asked to receive their special offers and advertising.
Many companies have realized the possibilities in this field, but many others are not aware of the benefits. There are seven benefits in particular that would be of interest to all companies.
The first benefit is that cell phone marketing is an untouched market. The possible consumers are fresh and the businesses taking advantage of this service are very few.
As a result, the consumers do not feel bombarded and are more open to the information they receive. A welcoming of advertising is not an idea that is often associated with advertising at all.
The second benefit is that the market is huge. During one month in the United States there are over twelve billion text messages that are sent and received.
Surveys have also shown that people between the ages of 18 and 35 are more likely to receive the information through their phone or the internet than they are through other advertising outlets.
The third benefit is that as a business advertising through cell phones, you will have direct access to your customers. Most people keep their cell phone with them at all times and more than 90 percent of all text messages are read.
Teenagers have reported that they feel completely unprepared for the day if they forget their cell phone at home. Customers are also finding it very convenient to use their cell phone to redeem coupons or offers at stores and on websites.
Cell phones are taking away the delay that results from lost paper coupons and the need to go to the store to redeem the coupons. This kind of access to customers has been impossible in the past.
The fourth benefit is that the customers you contact are qualified customers. The term ‘qualified customers’ means that the customers are willing and open to the advertisements and coupons that you are sending them because they signed up for the service.
The fifth benefit is that these customers are also targeted. Cell phones have specific area codes, so you can target specific areas depending on which stores are having a sale.
Many cell phone marketing companies allow you to check who received the message and who redeemed the coupon so that you can gather specific information on that person. You can then group the people into specific categories and target messages and coupons in things that will interest them.
The sixth benefit is the possibility for your information and offers to go viral. If people become very excited about an offer they will pass it on to family and friends and spread your advertising for you at no cost to your company.
The seventh benefit is that this method usually results in high redemption rates. Traditional styles of advertising such as mailed coupons and flyers have a redemption rate of 1%.
This is really low. However, mobile marketing receives a redemption rate of 30%, which is extremely high.
The benefits of advertising from cell phone marketing are extremely high with very few drawbacks. Every company should be taking advantage of this opportunity and enhance their company through cell phone marketing.
Jack R. Landry is a former advertising consultant and has authored hundreds of articles relating to best advertising practices and new advertising strategies, including sms marketing.
Contact Info:
Jack R. Landry
JackRLandry@gmail.com
http://www.itextglobal.com
Why Should I Use an Online Directory
Author : Zac Parker
In modern times, businesses have lots of demands and needs to stay ahead and survive in a corporate world. Now, more then ever, many new advertising and distribution methods are available with today’s technology. One of these would be an online directory or directories. These can be helpful for putting a new business name on the market, or researching other competitors or similar businesses in the region. These directories can also help small business owners access any other services they may need. Directories can serve as online meeting places, where businesses can access other markets and talk to each other.
For a starting business, these virtual phonebooks are a great start for getting the word out into the working world about their practice. In olden days, businesses survived from word of mouth and old fashioned paper ads. Since the invention of the Internet, it’s become easier and easier to access the work place from home or across the world. With a click of a button or mouse, you can have the name and contact information for businesses down the street or across the world. New businesses can be accessed quickly and easily by many potential clients and other work places near or far.
Many companies have been surviving in the jungle of the working world for years without using modern technologies. But using online directories can help a company expand into a newer, younger audience. They are quickly becoming the first resource people turn to for research on services and practices. Companies can also use them to help boost any existing sales and current profits, or to advertise new additions or details about their business. They are extremely easy to use, and can be free to use or require a small fee. Overall, businesses can use these directories to increase their client list and gain publicity.
Overall, online directories have positive benefits for a business. They provide an easy place to access other companies, and a business can provide all of their contact information in one place, and list the details of their practice. Directories are also good for veteran businesses looking to expand into a younger or newer computer-using generation. Directories also provide an easy way to talk to other businesses. Small or large business owners can use directories as an easy place to access other practices that they may need to keep their own company thriving. In short, directories are like a social networking of the business world, providing publicity and marketing advertising.
If you’re interesting in promoting your business online take a look at one of the largest Australian business directories, eMow.
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