Effective Online Marketing Strategies Video Marketing
Author : Cynthia Minnaar
When you analyze the most effective strategies for marketing on the Internet today you come up with numerous possibilities. However it is interesting to note that almost 50% of all traffic today comes to a website through video marketing.
Let’s look a little closer at exactly what video marketing is.
The most popular video sharing site in the world is YouTube. This is a great source of information and savvy Internet marketers have quickly realized that.
What you may not be aware of is how many people actually go to YouTube and search for specific information as opposed to using a search engine. Google understood that this was going to happen and that’s the reason they purchased YouTube a few years ago.
Videos are uploaded at YouTube and other shared video sites similar to other types of marketing like blogging or article marketing. These can be uploaded directly from the producer of the video.
There are also submission services that will submit the video directly for you to other shared video sites. This makes it very easy to get your videos you have produced online.
These services also do a good job of helping people who do not have experience in making videos. These types of companies allow you to upload articles and turn those into videos without any technical background. You don’t even need a video camera to create the video.
The most important thing to realize is search engines are showing videos in their search results. When you combine the fact that people are also searching directly on video sharing sites you understand how important it is to be doing video marketing yourself.
Marketing effectively on the Internet is competitive regardless of how you do it. There’s always skills that must be learned and then implemented to help you keep your business up to date with what’s going on in the marketplace.
Video marketing is certainly no different. The bottom line is if you do not use videos to promote your products on the Internet you are going to lose market share to your competitors. Can you afford to do that?
This does not mean that you have to become a professional videographer. As we mentioned there are services that make it very easy to help people create videos. That also makes it easy to get them submitted online where search engines and people can find them.
In the future you need to do as much video marketing as you possibly can. As we have explained this only makes sense because that is what your potential customers are looking for.
Cynthia Minnaar work full-time online running her online business ideas website. She invites you to visit her blog where she will share Video Marketing strategies with you.
Foreclosure Cleaning Jobs Why and How to Target Landlords to Get Work
Author : Yuwanda Black
If you’re in the foreclosure cleaning business and you’re not targeting landlords, you could be missing out a great source of never-ending business. Why?
Because tenants are always moving in and moving out. And when this happens, it means that properties: have to be cleaned out, have stuff hauled away, have locks changed, are in need of painting and other repairs, etc. Recognize this?
These are all the services your foreclosure cleanup company can (should) offer. Following is some advice on how to go about adding landlords to your client roster.
Foreclosure Cleaning Business Owners: Minimum Services to Offer Landlords
Your “real estate cleanup” services list for landlords should include the following, at a bare minimum:
Cleaning after tenants move in and move out: eg, cleaning bathrooms, kitchen and all major appliances; floor care (replacing vinyl tiles, cleaning/repairing wood floors, shampoo and vacuuming carpet, etc.)
Trashout and/or debris removal and hauling: Disposing of any furniture, clothing and other items left behind
Minor Repairs (eg, repairing broken windows, cabinets and doors)
Lawn Maintenance: Cutting grass, trimming shrubs and overgrown trees, etc.
How to Market Your “Foreclosure Clean Up” Services to Landlords
You should market these services under the “real estate” cleanup division of your foreclosure cleaning company. These are the same services; it’s just that you’re marketing them a different way.
Why It’s Smart to Market as Real Estate Cleanup Company
Sooner or later home foreclosures will no longer top the news. And, it’s looking like it’s going to be later rather than sooner with the way the job market is responding. But, we digress. When the foreclosure crisis starts to let up, by marketing in this manner, you will still be able to grow your business.
In business, it’s call targeting a niche. You can selling the exact same product or service to different niches; it’s all in how you do it that counts.
Why Foreclosure Cleanup Is an Evergreen, Profitable Business Opportunity
As long as real estate is bought, sold (and rented), it will always need to be cleaned out, repaired and maintained. And that’s exactly what foreclosure cleaning companies like yours do.
How to Find Landlords In Your Area Who Need Your Services
The internet is an excellent tool for locating landlords. Simply go to your favorite search engine (eg, Google, Yahoo!) and type in “Your City, landlords”.
Some other phrases you can use to locate landlords to market your foreclosure cleaning services to are: “Your City, real estate investors”, “Your City, landlord groups”.
This is an excellent way to build your in-house email and direct mail list. The best part about this type of marketing - it’s free. And, one job can lead to a life-long client, as most landlords tend to be small operators and like to have dependable contractors they can count on for services like this when tenants are moving in and out.
To learn more about how to market your foreclosure cleanup business to get more foreclosure cleaning jobs, log on to http://ForeclosureBusinessNews.com. You’ll also find info on the latest home foreclosure news eg, the #1 secret your lender won’t tell you that can stop foreclosure, the timeline for foreclosure in all 50 states, educational videos about the foreclosure process — and more.
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Google Loves Backlinks From Blogger Blogs
It’s no surprise that Google gives preference to Blogger blogs when it comes to their own search engine results. However, be aware that Google also penalizes “splogs” or spammy blogs that serve no purpose other than blatant self-promotion. Through a combination of software which tags blogs with little content other than advertising and user feedback which reports spam-like blogs, Google is trying to reduce the number of its own blogs that offer no content from being indexed and ranked.
For you, the marketer, all this means is that using a bit of common sense and supplying good content will make your blog valuable and a great source of backlinks. Like other Web pages and blogs, a brand-new Blogger blog will have no Page Rank and will take some time in getting indexed and ranked. “Seasoned” Blogspot blog posts get indexed and ranked within minutes of being posted. This can be very valuable in doing market research within a given niche and to give good backlinks to new Master websites and weaker Slave pages and blogs.
Unlike many other blogs like Typepad and Wordpress, the labels or keywords you enter in the labels field are not indexed by the Google search engine. This is to prevent unnecessary duplicate content in their search results. While this may seem inconvenient (and a waste of time to fill in those fields), think again! By using blog tagging services like Technorati and MyBlogLog, those tags end up in the SERP’s through their own links, bypassing the “disallow” rule in the robots.txt file associated with your Blogspot blog labels.
Unlike Wordpress blogs, Blogger blogs can have as many affiliate links as you wish to include. For the purposes of using these blogs as Slave pages for your main website, including a bunch of affiliate links may not be the best idea. Too many affiliate links and too little content can spell trouble for your rankings. If it is your intention to use a given blog solely as an affiliate-marketing venue, avoid using it for backlinking purposes.
Like other Slave pages, Blogger blogs increase in value over time. Brand-new blogs can use some help from Squidoo lenses, Hub pages, older blogs and ezinearticles.com articles to increase their value as backlink resources for your Master page. One of the fastest ways to get a great backlink and speed up the indexing of your blog is through a craigslist.org listing that points to your new blog. This high Page Rank site confers a great deal of authority with such a backlink and can speed up the indexing of your new blog immensely.
Within the entire scheme of your Master and Slave page backlinking plan, Blogger blogs are a free, easy to use and a powerful source of quality backlinks. The key is, as always, to supply good content those readers enjoy and find useful. Your good blog posts at Blogger will get you natural backlinks if you spend the time, effort (and money, if you’ve hired a ghostwriter to write your posts) to give quality content along with your own backlinks.
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